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Copyright 2010, 2359 Media Pte Ltd http://2359media.com
RIDING THE MOBILE REVOLUTIONa presentation by 2359 Media Pte Ltd
http://2359media.com
The Apple iTunes App Store Changed Everything
iPhone 2G - 74 Days
iPhone 3G S - <1 Day
iPhone 4 - ~ 2 Hours
Copyright 2010, 2359 Media Pte Ltd http://2359media.com
App Store Sizes1. Apple App Store - 300,000 apps
2. Android App Store - 100,000 apps- Unofficial estimates suggests 140,000 apps
3. Blackberry App World - 15,000 apps
4. Ovi Store has 18,000+ ‘content items’- Includes ringtones, wallpapers and songs as well as apps
5. iPad App Store has 20,000 apps- Unofficial estimates suggests 32,000+
Copyright 2010, 2359 Media Pte Ltd http://2359media.com
App Store Downloads6. iPhone App Store - >6 billion
- 5th to 6th Billion in less than 2 months
7. Android App Store - >1 billion
8. Ovi Store - 1.7m daily
9. Blackberry - 1m daily
10.iPad - 35m in first 2 months
11.GetJar - 3m daily
Copyright 2010, 2359 Media Pte Ltd http://2359media.com
iOS Outperforming Prime TVBetter Advertising Platform even as of now?
Copyright 2010, 2359 Media Pte Ltd http://2359media.com
So I have this App Idea...
Copyright 2010, 2359 Media Pte Ltd http://2359media.com
1. Build a Company, Not an App
Copyright 2010, 2359 Media Pte Ltd http://2359media.com
2. Always start with...
Copyright 2010, 2359 Media Pte Ltd http://2359media.com
3. What’s your Business?
Copyright 2010, 2359 Media Pte Ltd http://2359media.com
a. The One App: Angry Birds
- iPhone - 50 million, Android - 10 million- Paid: 12 million iPhone ($0.99), 0.5 million iPad ($4.99)- 12m views of YouTube video for the game- 1m downloads of Angry Birds Halloween in <1 week
Copyright 2010, 2359 Media Pte Ltd http://2359media.com
SG Mahjong
- Developed by Gamefrontz Singapore- Top 25 Paid App on SG iTunes App store for 2 years
Copyright 2010, 2359 Media Pte Ltd http://2359media.com
Additional Monetization
Copyright 2010, 2359 Media Pte Ltd http://2359media.com
b. App Studios: Backflip Studios
- More than 15 different titles in 1.5 years- 45 million downloads- 1 billion hours of interaction time
Copyright 2010, 2359 Media Pte Ltd http://2359media.com
c. Services/Apps around Apps
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SG Malls>250,000 users across various smartphone platforms
Copyright 2010, 2359 Media Pte Ltd http://2359media.com
~50 Successful Apps & Counting• As a leading mobile applications development company in
Singapore, 2359 Media has published ~50 apps for the various smartphone platforms (e.g. iPhone, iPad, Android, Blackberry, Bada and Windows Phone 7)
• Including Popular Apps such as:
Education Property Utility Magazine News Healthcare
Copyright 2010, 2359 Media Pte Ltd http://2359media.com
4. Buzz & Engage Communities
Copyright 2010, 2359 Media Pte Ltd http://2359media.com
5. Release Often and Iterate
Copyright 2010, 2359 Media Pte Ltd http://2359media.com
Mobile Creation PlatformEasy way to create rich media ads/apps for mobile devices
Copyright 2010, 2359 Media Pte Ltd http://2359media.com
Just do it :)
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