NAW Social Media Marketing Presentation

"Social Media Marketing: Hype or Helpful?"

Part II

Dave Griffith

President & CEO

Modern Group Ltd

September 14,2011

National Association of Wholesalers Executive Summit

The Challenge

The Market

PeopleAssetProductsBusiness ModelCapital

Results

The Challenge

The Market

PeopleAssetProductsBusiness ModelCapital

Results

Web Based Tools and Social Media

Our Experience1. Better access to customers and decision makers through networking 2. Improved awareness in our community and customer base. 3. Reaching different folks than traditional media. 4. A chance to position the firm as a different kind of value provider. 5. A new way to drive traffic to our web site and 1 800 number. 6. An entirely new way to tell our individual story to customers and prospects. 7. Cross selling opportunity between our sales forces. 8. Better employee communications supporting our open door / open book management process. 9. Speed in getting messages out with combo email blasts, twitter, and FB postings. Recent storms are one example as we reach out to customers with unique offerings. 10. Ability to attract younger and more technology savvy employees

Technology Strategy

• We expect to use leading edge technology to leverage our business by driving our productivity, our ability to deliver our services and products, and to drive our brand. We look to use technology as a competitive tool and a means to differentiate Modern in the market. We expect ROI for our investment and measure accordingly.

Examples

• LinkedIn– Networking– Brand– Marketing/Sales Planning– Education– Twitter Feeds

• Facebook– Marketing

• Web Site– Brand– Differentiation– Customer Communication and Information

A-Ha Moments

Examples

• LinkedIn– Networking– Brand– Marketing/Sales Planning– Education– Twitter Feeds

• Facebook– Marketing

• Web Site– Brand– Differentiation– Customer Communication and Information

A-Ha Moments

Thank You and Questions• Dave Griffith • President and Chief Executive Officer• Modern Group Ltd• griffithd@moderngroup.com• 215 949 9251 (w)• 215 840 8103 (c)• Diane Bauer• Assistant• bauerd@moderngroup.com• 215 949 9246 (w)• Additional Information:• www.moderngroup.com• www.linkedin.com/in/griffithd• www.twitter.com/griffithd50

E-Mail

Asst. E-Mail

Web Site

LinkedIn Connect

Twitter Connect