Navigating Media Clutter · We continue to expand and develop innovative advertising solutions to...

Navigating Media Clutter

John Wanamaker• Legendary Retailer

• Invented the “Price Tag”

• Created the “Money Back

Guarantee”

• He was the first retailer to place

a half-page newspaper ad

(1874) and the first full-page ad

(1879)

John Wanamaker

• “Half the money I

spend on advertising is

wasted; the trouble is, I

don't know which half.”

2,500 COMMERCIAL

MESSAGESbombard the average consumer every day

• Increasing difficulties in reaching target market

through traditional television & online campaigns

• Consumers are watching TV shows on

alternative platforms

• DVD

• Internet download

• Online

• Video on Demand

• 8 of 10 consumers use software on their home

& work computers to block pop-up advertising

• Nearly 6 of 10 use technology to block

Website banners

• Solution: use out of home advertising to reach &

engage consumers as they go throughout their daily

life & routines

Advertising Challenges

Newspapers

• Effective way to reach baby boomer

generation as they are the primary

readers of newspapers

• Local media tool

• Can provide opportunities to

creative “newsworthiness”

Understanding Media Habits

Understanding Media Habits

Television

• Typical household watches over 7

hours of TV daily

• TV is still the media choice that

reaches the highest # of consumers

• Proliferation of different channels

provides opportunities to target

specific audiences & leverage their

interests

Radio

• Music is still the top reason that

people tune into radio

• 78% of consumers listen to the

radio on their drive to work

• Similar to TV, specific radio

formats appeal to different

segments

Understanding Media Habits

Understanding Media Habits

Internet/Digital

• Rapidly evolving as marketers are

looking for the right mix that

provides meaningful information &

will then attract consumers to their

website

• Consumers have the ability to opt-

in & choose what digital

advertising they see & consume &

which they bypass

Out of Home

• Effective in reaching a broad range of

different target audiences

• Provides local geographic flexibility

• Growth of outdoor has been fueled by

new outdoor advertising products that

are lifestyle focused & reach &

engage consumers

• Highly targeted media products that

efficiently & effectively reach your

ideal customer

Understanding Media Habits

$0.00

$5.00

$10.00

$15.00

$20.00

$25.00

$30.00

$35.00

Media CPM

CPM (Cost Per Thousand)

Media Dollars Go Farther With Outdoor

Telecommunications Consumers

OOH outperforms online media in reaching consumers in the same half-hour they

consider purchases & decide on purchases in the mobile/cellular service category.

Telecommunications Consumers

OOH outperforms traditional media in reaching consumers in the same half-hour

they consider purchases, decide on purchases & make purchases in the

mobile/cellular service category.

Automotive Consumers

OOH outperforms online media in reaching consumers in the same half-hour they

consider purchases, decide on purchases & make purchases in the automotive category.

AllOver Media can deliver to

top DMA’s nationwide. We are the nation’s only Out-Of-Home media company that does this!

AllOver Media

AllOver Media is the market leader in the ever-changing

Out-Of-Home media industry.“

200+

”We continue to expand and develop innovative advertising solutions to reach more diverse customer

profiles within specific geographic areas. Our versatile nationwide media portfolio includes C-Store,

Transit, Indoor, Resort and Multicultural Community divisions.

Digital Indoor

Traditional Indoor

Traditional Indoor

10 and 20 mile radius

10 and 20 mile radius

•10 mile radius = 174 locations

•20 mile radius = 392 locations

BCBA Offering

•6 month program beginning July 1•15 locations•10 mile radius•Cost = $125 per month•Total for 6 months = $750•Deadline for Agreement June 1•Deadline for Final Art June 10

Nick Rogosienski

763.762.2090

Nick.Rogo@allovermedia.com

Thank You!