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National Recycling WeekNational Recycling Week was held from10 - 16 November 2008 involvingeducational resource development,media promotion, website production,events and more.
Relevant activities are described in thisMonthly Campaign Report. For furtherdetails see the NRW Evaluation Reportand C4PA NRW Evaluation at a Glance.
In this edition• Cartridge Returns
• National Recycling Week
• E-Communication &Info Centre
• Media Review
• Meetings Attended
• Expos, Events &Presentations
Monthly Campaign ReportMonthly Campaign ReportNovember 2008November 2008
November saw 226,579 cartridge returns, bringing the total items returned to 8,317,677.
Cartridge Returns
Monthly Campaign ReportMonthly Campaign ReportNovember 2008November 2008
E-Communication and Info Centre Review‘Cartridges 4 Planet Ark’ has continued to receive a high volume of enquiriesthrough Planet Ark’s information services - the Planet Ark website andRecyclingNearYou website and hotline.
NRW Website
The new stand-alone RecyclingWeek website has received a high responseduring the month of November and National Recycling Week (NRW), increasingthe exposure of C4PA. The website features the C4PA logo on every page. Intotal there were 65,527 page views of this site during November, in addition tothousands of downloads of C4PA-branded materials, cartridge recycling posterdownloads (346) and click-through to C4PA sponsors’ homepages (509).
For further information on NRW website traffic and campaign collateral, see theNRW Evaluation.
Information Service Enquiry Type Visits
Planet Ark site C4PA Campaign Page Visits 7,465
RecyclingWeek site C4PA Sponsor Pages Visits 581
C4PA Poster Downloads 346
C4PA Sponsor Homepage Links 509
RecylingNearYou C4PA Searches on RNY 9,462
C4PA Calls to Hotline 57
C4PA Email Enquiries 6
Monthly Campaign ReportMonthly Campaign ReportNovember 2008November 2008
E-Communication and Info Centre Review
NRW Electronic Media
• 5,279 subscribers to the Planet ArkAware Newsletter received details ofNRW including referral information forkey recycling questions, for recycling atwork, or how to host a swap party andreference to the campaign’s sponsors.
• NRW stories and articles appearedon hundreds of business, communityand council e-publications and websitesaround the country. A small sample ofstories with mention of C4PA andcartridge recycling includes:
• IT Wire Second Life for Printer Cartridges(right);• The Eastern Suburbs Spectator Recycleright for National Recycling Week (belowmiddle);• Euroa Gazette Recycle Right for NRW;• Eco Voice Recycle Right for NationalRecycling Week (below left);• Hawkesbury City Council Recycle Right forNational Recycling Week.
Monthly Campaign ReportMonthly Campaign ReportNovember 2008November 2008
Media Releases
A variety of tailored media releases weredelivered to print media. Each releaseincluded mention of the C4PA’ssponsorship of NRW.
A specific business media release wassent to 299 business media outlets withspecific reference to the ‘Cartridges 4Planet Ark’.
Media Review
Media Hits
TV News & Programs 15
Radio CSA 11
Radio News & Programs 4
Newspaper Articles 59
Magazine Articles 3
November was a strong month for ‘Cartridges for Planet Ark’ in the mediadue to the C4PA support of National Recycling Week, which resulted incoverage of the C4PA brand and cartridge recycling across all media.
Media Highlights
Print:
• Burnie Advocate, Recycling cartridges the way to go, (above)• Bellingen Courier Sun, Recycle right for National Recycling Week,• Blue Mountains Gazette, Learn to look after our environment,• Camden Haven Courier, Recycling – a step in the right direction,• Mirror, Recycle right for National Recycling Week,• Nyngan Observer, Right recycling promoted,• Philip Island & San Remo Advertiser, Recycle right for National
Recycling Week,• Woolgoolga Advertiser, We need to do it right when we’re recycling.
Monthly Campaign ReportMonthly Campaign ReportNovember 2008November 2008
Media Review (2)
Media Highlights
TV:Seven News, 10 November 6.29pm: This live weather cross wassyndicated to a further 7 regional news stations around NSW.
Radio:ABC Adelaide, 2BS, 4WK, 7LA and88.3 Southern FM
Channerl 7 live weathercross -Sarah Gruenstood with a ‘Cartridges4 Planet Ark’ box andcartridges andmentioned cartridges asone of the many itemsyou can recycle.
The ‘Cartridges 4 Planet Ark’program has shown the way for these
complex devices to be recycled
ABC Adelaide, 10 November
Meetings AttendedDate With Format / Description Duration
5th OEM Meeting Governing Council 2 hours
25th OEM Meeting Governing Council 2 hours
3rdNewtown Community
Centre
Coordination of NRW event
and publicity1 hour
4th City of SydneyCoordination of NRW major
event and publicity1 hour
7th City of SydneyCoordination of NRW major
event and publicity1 hour
Monthly Campaign ReportMonthly Campaign ReportNovember 2008November 2008
Events, Expos and Presentations
Above: Planet Ark stall at NRW Launch in Martin Place featuringC4PA collection bin.
Right top and below: C4PA-branded posters and bannersappear at the NRW Industry Launch.
November was a busy month with a range of events held for National RecyclingWeek, resulting in a high profile for ‘Cartridges 4 Planet Ark’ program.
Date Event Audience Duration
10th
Official NRW Launch in Martin Place
(Sydney) - Public recycling expo and giant
Swap Party. Co-produced by City of Sydney
and Planet Ark. Planet Ark stall featured
C4PA posters, C4PA NRW material, C4PA bin
and cartridges. Participants brought
cartridges
1000s attended
and visited stalls1 day
12th
NRW Industry Launch - Planet Ark hosted a
screening of Garbage Warrior documentary
as the central feature of NRW Industry
Launch. Speech by PA CEO Sean Barrett
acknowledged the sponsors of NRW. The
event was decorated with C4PA-branded
posters and banners
65
representatives
from the waste
industry and
interested
businesses
3 hours
Monthly Campaign ReportMonthly Campaign ReportNovember 2008November 2008
Events, Expos and Presentations (2)
Left: C4PA Recycling Process poster next to C4PAgreen box at the Newtown Festival.
Below: Planet Ark stall complete with C4PA box andbranded material at the Australia Zoo event.
Date Event Audience Duration
16th
Steve Irwin Day (Australia Zoo) -
Recycling Collection Station stall held at
the Australia Zoo event. Educational
signage and C4PA box and cartridges,
NRW sponsor banner and other material
were displayed.
100s of local
residents and
visitors
1 day
9th
NRW Community Launch at Newtown
Festival (NSW) - Stall featured C4PA
posters, C4PA NRW material, quiz, C4PA
bin and business cards. Cartridges were
collected.
1000s 1 day
13thRecycling Presentation for Sydney
businesses including reference to C4PA12 participants 1 hour
14th
Stall at a local Recycling Workshop
Opening Day featuring C4PA bin and
cards.
50 attendees 3 hours
Recommended