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National Network of Tobacco Cessation Quitlines
Mary Anne BrightOffice of CommunicationsNational Cancer Institute Cancer Information Service
HHS Initiative
• Provide smoking cessation resources to the 46 million people who smoke in the U.S.
• Provide the highest level of assistance to smokers across the country
• Establish a single toll-free number that serves as a single point of access to a national network of quitlines
Current Status
• In 2005: 205,583 calls (U. S. calls to 1-800-QUIT-NOW)– 390 calls from Canada– 88 calls from U.S. Territories
• 8 States Using 1-800-QUIT-NOW as Primary Number– Alabama, Hawaii, Idaho, Kentucky, New Mexico, North
Carolina, Ohio, Virginia
• 5 State Planning to Use 1-800-QUIT-NOW– Indiana, Louisiana, Nebraska, Oklahoma, Tennessee
Marketing and Promotions
• Generate a 25% yearly increase in calls to 1-800-QUIT-NOW
• Generate an increase in smokers reached or counseled from 2% to 4/5 %
• Increase market penetration every quarter of the year
• Continue to cultivate NNTCQ image as premier access point to providing tobacco cessation services
Marketing and Promotions
• Strategic Promotion Planning – 4 Tier Approach
• Materials Development– 2 English TV PSAs; 3 English Radio PSAs– 1 Spanish TV PSA; 3 Spanish Radio PSAs
• Marketing and Promotion Strategies– Internet Users– Rich Media Banners Advertisements– Educational Videos for Healthcare Providers– Conference Promotion– Earned Media
Target Populations
• Primary Target Audience- Adults, 18 to 29• Subsets:
– #1- Military Personnel– #2- Persons of Low SES– #3- Spanish-speaking Adults
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