National Career Development Association Conference 2004 Evaluation of an Online Career Portfolio:...

National Career Development Association Conference 2004

Evaluation of an Online Career Portfolio: How Technology Promotes Career Development

Jill Lumsden, Ed.S., Katie Meyer, Ed.S., & Robert

Reardon, Ph.D.

July 2, 2004

National Career Development Association Conference 2004

Workshop Objectives

• What are effective implementation and marketing strategies for an online portfolio system?

• Who uses an online portfolio?

• How are students using an online portfolio?

• How does an online portfolio system assist students in their career development?

National Career Development Association Conference 2004

Program Outline

• Goals & History of FSU’s Career Portfolio

• Demonstration• Marketing & Implementation

Strategies• Student Evaluation• Accomplishments• Ongoing & Future Activities• Questions & Discussion

National Career Development Association Conference 2004

Goals of the FSU Career

Portfolio

• Educate students about workforce skills

• Connect students with opportunities to develop skills

• Provide a mechanism for students to document their skills and market themselves to employers or graduate schools

National Career Development Association Conference 2004

Fall 1997 1998 - 1999 June 1999 July 1999 December 1999 2000 2001- 2002 April 26, 2002

Prototype Developed

OPS Funding for Staff Position

President’s Initiative

Start of Research & Development

AIS Project Team Established & Technical Infrastructure Development Begins

Internal & External Proposals

Career Center Portfolio Task Force Established

Dedicated Staff Position

Prototype Testing Begins

Expanded University Support, AIS Web Designer Joined Task Force

Career Portfolio Launch

Live Testing with Selected Groups & Continued Development

Key Events In Project History

National Career Development Association Conference 2004

Demonstration

http://portfolio.fsu.edu

National Career Development Association Conference 2004

Marketing & Implementation

Strategies

• Pre-Launch

• Launch

• Post-Launch

National Career Development Association Conference 2004

Pre-Launch Activities

• Gathering Internal FSU Support

• Focus Groups

• Marketing

National Career Development Association Conference 2004

Official Debut

“Launch”

• Campus-wide launch April 26, 2002

• Invitations sent to all faculty, administrators & staff, as well as student leaders

• Virtual ribbon cutting by President of FSU

• Media coverage

National Career Development Association Conference 2004

Post-Launch

Activity

• Outreach & Advising– 98 Presentations with 4,229 Attendees

• Partnering with faculty & academic advisors

• Partnering with employers & parents

National Career Development Association Conference 2004

Portfolio Usage

• Student Users 16,048

• Female 8,827• Male 7,221• Active Portfolios* 9,430• Inactive Portfolios*

7,918

*includes non-student users

National Career Development Association Conference 2004

Portfolio Usage by

Classification

• Freshmen 891• Sophomores 2,225• Juniors 2,855• Seniors 7,114• Graduate 2,312• Other 651

National Career Development Association Conference 2004

Portfolio Usage

Skills Cited• Communication 4,042• Leadership 1,859• Teamwork 1,657• Creativity 1,641• Technical/Scientific 1,546• Critical Thinking 1,121• Social Responsibility 1,112• Research/Project Development 979• Life Management 816

National Career Development Association Conference 2004

Portfolio Usage

Artifacts

• Average Number of Artifacts2.3

• Top Five Artifact Types1. Word Documents2. PowerPoint Presentations3. Image4. Microsoft Works5. Rich Text Format

National Career Development Association Conference 2004

Portfolio UsageAccess Keys

Created

• 2002* (May – December) 418

• 2003* 1,441

• 2004 (as of June 4, 2004) 910

*incomplete data

National Career Development Association Conference 2004

Online Evaluation

• Evaluation of Career Portfolio System

• Participants: Students Required to Complete Career Portfolio

• Method: Electronic Survey

• Number of Responses: 96

National Career Development Association Conference 2004

Survey Results

Male

Female

Respondents to online evaluation of Career Portfolio

Male 15%

Female 85%

National Career Development Association Conference 2004

Faculty

Advisor

Career Advisor

Employer

Parents

Staff

No One

Other

Survey Results

Who helped you develop your Career Portfolio?

53

15

26

52

22

0 0

0

10

20

30

40

50

60

National Career Development Association Conference 2004

Identify Skills

Apply for a Job

Interview Preparation

Apply to Graduate School

Apply for an Internship

Class Assignment

Survey Results

How do you intend to use your Career Portfolio?

36 26

77

48

20

29

0

10

20

30

40

50

60

70

80

National Career Development Association Conference 2004

The Career Portfolio Program Allowed Me

To:

70%

Strongly Agreed or

Agreed

Find experiences at FSU that will lead to the development of transferable skills.

Not Applicable StronglyDisagree

Disagree Agree Strongly Agree

0

10

20

30

40

50

14

69

43

24

National Career Development Association Conference 2004

The Career Portfolio Program Allowed Me

To:

63%Strongly

Agreed or Agreed

Find experiences in the community that will lead to the development of skills.

Not Applicable StronglyDisagree

Disagree Agree Strongly Agree0

10

20

30

40

19

5

12

38

22

National Career Development Association Conference 2004

The Career Portfolio Program Allowed Me

To:

83%

Strongly Agreed or

Agreed

Understand how my academic and professional skills relate to my career goals.

Not Applicable StronglyDisagree

Disagree Agree Strongly Agree0

10

20

30

40

50

3 6 7

41 38

National Career Development Association Conference 2004

The Career Portfolio Program Allowed Me

To:

80%

Strongly Agreed or

Agreed

Show evidence of interpersonal skills needed to work with or for others.

Not Applicable StronglyDisagree

Disagree Agree Strongly Agree0

10

20

30

40

50

7 7 5

46

30

National Career Development Association Conference 2004

The Career Portfolio Program Allowed Me

To:

85%

Strongly Agreed or

Agreed

Show evidence of skills developed in my academic program.

Not Applicable Strongly Disagree

Disagree Agree Strongly Agree

0

10

20

30

40

50

4 5 5

4438

National Career Development Association Conference 2004

The Career Portfolio Program Allowed Me

To:

85%

Strongly Agreed or

Agreed

Show evidence of skills developed through volunteer experiences, part-time employment, internships, and/or a co-op.

Not Applicable StronglyDisagree

Disagree Agree Strongly Agree

0

10

20

30

40

50

5 5 4

43 39

National Career Development Association Conference 2004

The Career Portfolio Program Allowed Me

To:

81%

Strongly Agreed or

Agreed

Show evidence of skills that can apply to a variety of occupations.

Not Applicable StronglyDisagree

Disagree Agree Strongly Agree

0

10

20

30

40

50

96 3

47

29

National Career Development Association Conference 2004

The Career Portfolio Program Allowed Me

To:

83%

Strongly Agreed or

Agreed

Show evidence of skills necessary to obtain and maintain employment.

Not Applicable StronglyDisagree

Disagree Agree Strongly Agree

0

10

20

30

40

50

85 3

47

33

National Career Development Association Conference 2004

The Career Portfolio Program Allowed Me

To:

85%

Strongly Agreed or

Agreed

Communicate my skills to potential employers.

Not Applicable StronglyDisagree

Disagree Agree Strongly Agree

0

10

20

30

40

50

5 6 3

41 41

National Career Development Association Conference 2004

The Career Portfolio Program Allowed Me

To:

80%

Strongly Agreed or

Agreed

Prepare me for job searching and interviewing.

Not Applicable StronglyDisagree

Disagree Agree Strongly Agree

0

10

20

30

40

50

94 7

43

32

National Career Development Association Conference 2004

Accomplishments

• Career Preparation Endorsed

• Systems Level Intervention

• Career Skills Matrix

• Time and Contacts

National Career Development Association Conference 2004

Ongoing Activities

• Changing Technology

• Portfolio Phenomena

• Enhancing Use and Usefulness

• Continuous Implementation

National Career Development Association Conference 2004

Future Activities

• User and Non-User Traits

• Research and Theory

• Accreditation

• Career Development/Management

National Career Development Association Conference 2004

Questions & Discussion

For more information, please visit:

http://www.career.fsu.edu/portfolio/info.html

Thank You!