Nate Hall Arianna Clark Ricky Benoist

Nate HallArianna ClarkRicky Benoist

BeginningIn 1996 Stanford students Larry Page and

Sergey Brin began the creation of a search engine called BackRub

A year later it was taken off of Stanfords server because it was taking up too much

bandwidth.They brainstormed ideas and came up with

the name GoogleThey set up workspace in a garage and

continued their work

Google News: Google News launched in September 2002 with 4000 news sources. On September 6,

2006, Google announced an expanded Google News Archive Search that goes back over 200 years.

Google Image: In 2001 with over 250 million images Google Book Search: On October 6, 2004, Google

launched Google Book Search, indexing small excerpts from books to appear in search results.

Google Scholar: On November 18, 2004, Google launched Google Scholar, a free service for

searching scholarly literature such as peer-reviewed papers, theses, books, preprints, abstracts and

technical reports.

Google Blog Search: On September 14, 2005, Google announced Google Blog Search.

Google Base: On November 15, 2005, Google announced the launch of Google Base, a

database of uploaded information describing online or offline content, products, or services.Google Video: On January 6, 2006, Google

announced Google Video.Google Universal Search: On May 16, 2007

Google began mixing many of their vertical results into their organic search results.

Google's corporate mission statement is: Google's mission is to organize the world's information and make it universally accessible

and useful. Other information includes:

Email: Google launched Gmail on March 31, 2004, offering search email search and gigabytes of

storage space. Maps: On October 27, 2004, Google bought Keyhole. On February 8, 2005, Google launched

Google Maps.Calendar: on April 14, 2006, Google launched

Google Calendar, which allows you to share calendars with multiple editors and include

calendars in web pages.

Advertising2000, Google relaunched their

AdWords program to sell ads, after a failed attempt from the previous launch, with 350 customers2005, release Site Targeting, an AdWords feature giving advertisers the ability to better target their ads

to specific content sites.

Transformation of Google• Instead of being a search engine; Google has now

expanded into making their own products in order to receive higher profits

• Tabs that have been clearly added over time relating to marketing and advertising: Shopping,

Google Play, Books, Offers, Mobile, Wallet• Search something on Google; first thing that

comes up is advertisements at the top of the page• Google is constantly marketing their own

products and other products within other companies

New Tabs on Google

Advertisements on Google

Deceptive Advertising1 2

3

4

Forbes Thinks Google is Deceptive

http://www.forbes.com/sites/ciocentral/2011/07/15/do-no-evil-googles-deceptive-practices-harm-consumers/

Lawsuit Against Google http://www.pcmag.com/article2/0,2817,2402531,00.asp

1997-1998Google.stanford.edu

1998

1999

2000

2001

2002

2004

2004

2005

2006

2007

2009

Late 2009

2011

2015???