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Natalie Dyas Ben MouleAlex Drummond
Channel strategy Market overview Barriers Publisher strategy Retail engagement Promo app Summary
Omnichannel: Interconnect every channel to engage with customers.
▪ Understand audience▪ Channels serve each other▪ Make the experience ‘seamless’▪ Proven method for increasing loyalty
Why is it important?
Removing the boundaries
▪ Purchase channels
▪ Within editorial
Miscalculating demand - wasted copy
Understanding audiences
▪ No single view of customer
▪ Attracting new customers
▪ Squeeze on budgets
“UK mobile customers share of total purchases will grow by 55%
in the next 5 years. Yet even when that becomes a reality,
mobile customers will only make up 5% of all UK retail.”
E-Commerce
Print/Digital advertisements
Events
Media
Social media
• We are not trying to increase digital spend at prints expense
• Digital products or services enhance the brand, and increases interest
• It does NOT cannibalise sale
Magazine area becoming dedicated entertainment space
Augmented reality
QR codes making the newsstand interactive
Want a deal Groupon/Wowcher/Deal Sites Impulse Purchase A ‘lucky’ promotion We can:▪ Improve the customer journey
▪ Give transparency over promotions and cover mounts
▪ Allow the reader to feel they have ‘found a deal’
News & Current Affairs
Women’s Interest
Kids
Puzzle
TV Listing
Business & Finance
Celebrity Weeklies
Pre-teen
Home &
Garden
Cross Words
INTERESTS
FUN ZONE
PROMOTIONS
INTERESTS
FUN ZONE
PROMOTIONS
INTERESTS
▪ Storing liked titles
▪ Tailored approach
▪ Consumer insight
▪ Data collation
FUN ZONE
▪ Entertainment hub
▪ Use of camera
▪ Augmented reality
PROMOTIONS
▪ Price promotions, bagged issues, special issues
▪ Removes luck promotion/purchases
▪ Retailer coupons
NON -COMPETITIVE
MARKETFORCE
NEWSPAPER
FRONTLINEGROUP
NON -COMPETITIVE
MARKETFORCE
NEWSPAPER
FRONTLINEGROUP
Stage 1
NON -COMPETITIVE
MARKETFORCE
NEWSPAPER
FRONTLINEGROUP
Stage 1
Stage 2
NON -COMPETITIVE
MARKETFORCE
NEWSPAPER
FRONTLINEGROUP
Stage 1
Stage 2
Stage 3
Anthony Joshua Vs Ben Moule
Publisher/Retail▪ Increased brand awareness
▪ Making space more interesting
▪ Customer insight
▪ Increased loyalty and frequency
Consumer▪ Retailer coupon activity in device
▪ Increased exposure to material
▪ Theatre on purchase
▪ Rewarded for loyalty
Omnichannel interconnected approach
Remove the boundaries
Understand our audience
Drive frequency of purchase.
A fun functional App
Using digital content as a tool to bring the newsstand to life
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