View
1
Download
0
Category
Preview:
Citation preview
NASCAR RETURNS TO NBC SPORTS
“STEVE WAS GREAT. THE WHOLE BOOTH WAS SOLID. GONNA BE A GREAT
RELATIONSHIP WITH @NASCARONNBC”
“NBC COVERAGE IS EXACTLY AS I ENVISIONED – SMOOTH,
PROFESSIONAL COVERAGE”
“…A STAR WAS BORN IN STEVE LETARTE. HE WAS SPECTACULAR…”
“…96% OF YOU GIVE NBC’S NASCAR COVERAGE A
THUMBS UP”
THE CRITICAL ACCLAIM OF
RETURNING TO NBC SPORTS
Dale Earnhardt Jr.
Brian France Jeff Gluck
Jim Utter
DOMINANT CABLE PRESENCE
#1 MOST-WATCHED
SPORTS CABLE TELECAST FOR 7of 8 RACE WEEKENDS
MOST-VIEWED
JULY DAYTONA
WEEK SINCE 2005
MOST-WATCHED
LABOR DAY WEEKEND
SINCE 2009
MAKING BIG EVENTS BIGGER
REACHING UNIQUE NASCAR VIEWERS
did NOT watch NASCAR on FOX Sports
30% did NOT watch
NASCAR on FOX Sports
31% did NOT watch
NASCAR on FOX Sports
38%
TOTAL VIEWERS P25-54 VIEWERS HHI $100K+ VIEWERS
!
WE KNOW WHAT
YOU’RE THINKING…
VS.
CHANGING THE GAME
ON
PARTNERSHIPS
CHANGING THE GAME
ON
CREATIVELY HELPING PARTNERS
ACHIEVE THEIR OBJECTIVES
IN THE SPORT OF NASCAR PARTNERSHIPS
AMPLIFY AT-TRACK
ACTIVATION TO
NATIONAL AUDIENCE
SHOWCASE NEW
PRODUCT OFFERINGS
TO NASCAR FANS
BRING KFC’S
MULTIPLE NASCAR
RELATIONSHIPS TO LIFE
CELEBRATE
PARTNERSHIP WITH
JEFF GORDON
HIGHLIGHT TOYOTA
DRIVERS OUTSIDE OF
NASCAR FOOTPRINT
BRAND ASSOCIATION
WITH THE RICH
LEGACY OF THE 43
SHOWCASE NEW
PRODUCT OFFERINGS
TO NASCAR FANS
BRING KFC’S
MULTIPLE NASCAR
RELATIONSHIPS TO LIFE
CELEBRATE
PARTNERSHIP WITH
JEFF GORDON
HIGHLIGHT TOYOTA
DRIVERS OUTSIDE OF
NASCAR FOOTPRINT
DRIVE VIEWER
ENGAGEMENT WITH
COCA-COLA DRIVERS
BRAND ASSOCIATION
WITH THE RICH
LEGACY OF THE 43
BRAND ASSOCIATION
WITH THE RICH
LEGACY OF THE 43
BRING KFC’S
MULTIPLE NASCAR
RELATIONSHIPS TO LIFE
CELEBRATE
PARTNERSHIP WITH
JEFF GORDON
HIGHLIGHT TOYOTA
DRIVERS OUTSIDE OF
NASCAR FOOTPRINT
DRIVE VIEWER
ENGAGEMENT WITH
COCA-COLA DRIVERS
SHOWCASE NEW
PRODUCT OFFERINGS
TO NASCAR FANS
BRAND ASSOCIATION
WITH THE RICH
LEGACY OF THE 43
BRING KFC’S
MULTIPLE NASCAR
RELATIONSHIPS TO LIFE
CELEBRATE
PARTNERSHIP WITH
JEFF GORDON
HIGHLIGHT TOYOTA
DRIVERS OUTSIDE OF
NASCAR FOOTPRINT
DRIVE VIEWER
ENGAGEMENT WITH
COCA-COLA DRIVERS
SHOWCASE NEW
PRODUCT OFFERINGS
TO NASCAR FANS
SHOWCASE NEW
PRODUCT OFFERINGS
TO NASCAR FANS
BRAND ASSOCIATION
WITH THE RICH
LEGACY OF THE 43
CELEBRATE
PARTNERSHIP WITH
JEFF GORDON
HIGHLIGHT TOYOTA
DRIVERS OUTSIDE OF
NASCAR FOOTPRINT
DRIVE VIEWER
ENGAGEMENT WITH
COCA-COLA DRIVERS
BRING KFC’S
MULTIPLE NASCAR
RELATIONSHIPS TO LIFE
SHOWCASE NEW
PRODUCT OFFERINGS
TO NASCAR FANS
BRAND ASSOCIATION
WITH THE RICH
LEGACY OF THE 43
CELEBRATE
PARTNERSHIP WITH
JEFF GORDON
HIGHLIGHT TOYOTA
DRIVERS OUTSIDE OF
NASCAR FOOTPRINT
DRIVE VIEWER
ENGAGEMENT WITH
COCA-COLA DRIVERS
BRING KFC’S
MULTIPLE NASCAR
RELATIONSHIPS TO LIFE
BRING KFC’S
MULTIPLE NASCAR
RELATIONSHIPS TO LIFE
SHOWCASE NEW
PRODUCT OFFERINGS
TO NASCAR FANS
BRAND ASSOCIATION
WITH THE RICH
LEGACY OF THE 43
HIGHLIGHT TOYOTA
DRIVERS OUTSIDE OF
NASCAR FOOTPRINT
DRIVE VIEWER
ENGAGEMENT WITH
COCA-COLA DRIVERS
CELEBRATE
PARTNERSHIP WITH
JEFF GORDON
BRING KFC’S
MULTIPLE NASCAR
RELATIONSHIPS TO LIFE
SHOWCASE NEW
PRODUCT OFFERINGS
TO NASCAR FANS
BRAND ASSOCIATION
WITH THE RICH
LEGACY OF THE 43
HIGHLIGHT TOYOTA
DRIVERS OUTSIDE OF
NASCAR FOOTPRINT
DRIVE VIEWER
ENGAGEMENT WITH
COCA-COLA DRIVERS
CELEBRATE
PARTNERSHIP WITH
JEFF GORDON
CELEBRATE
PARTNERSHIP WITH
JEFF GORDON
BRING KFC’S
MULTIPLE NASCAR
RELATIONSHIPS TO LIFE
SHOWCASE NEW
PRODUCT OFFERINGS
TO NASCAR FANS
BRAND ASSOCIATION
WITH THE RICH
LEGACY OF THE 43
DRIVE VIEWER
ENGAGEMENT WITH
COCA-COLA DRIVERS
HIGHLIGHT TOYOTA
DRIVERS OUTSIDE OF
NASCAR FOOTPRINT
CELEBRATE
PARTNERSHIP WITH
JEFF GORDON
BRING KFC’S
MULTIPLE NASCAR
RELATIONSHIPS TO LIFE
SHOWCASE NEW
PRODUCT OFFERINGS
TO NASCAR FANS
BRAND ASSOCIATION
WITH THE RICH
LEGACY OF THE 43
DRIVE VIEWER
ENGAGEMENT WITH
COCA-COLA DRIVERS
HIGHLIGHT TOYOTA
DRIVERS OUTSIDE OF
NASCAR FOOTPRINT
HIGHLIGHT TOYOTA
DRIVERS OUTSIDE OF
NASCAR FOOTPRINT
CELEBRATE
PARTNERSHIP WITH
JEFF GORDON
BRING KFC’S
MULTIPLE NASCAR
RELATIONSHIPS TO LIFE
SHOWCASE NEW
PRODUCT OFFERINGS
TO NASCAR FANS
BRAND ASSOCIATION
WITH THE RICH
LEGACY OF THE 43
AMPLIFY AT-TRACK
ACTIVATION TO
NATIONAL AUDIENCE
CHANGING THE GAME
ON
…AND WE’RE ONLY
GETTING STARTED
…AND WE’RE ONLY
GETTING STARTED
LIVE
COMMERCIALS
ON-SITE
ACTIVATIONS
…AND WE’RE ONLY
GETTING STARTED
= +
=
A STRATEGICALLY
ALIGNED PARTNERSHIP
PARTNER
PARTNER
1
1 3 =
HOW CAN WE CHANGE
THE GAME FOR YOU?
ON
ENTERTAINMENT
LIFESTYLE LIVE
HISPANIC
COMCAST
FILMS & PARKS
DIGITAL
TV INTERNET VOICE SECURITY
Recommended