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Narratives Around Migration
in Public Social Media
Social Listening Study
Solving the Migration CrisisBy listening to people
Is there a unified European discourse
around migration?
What are the positive or progressive narratives
that emerge in everyday’s people’s
conversations?
28 Country
ReportsPan-EU Report Online
Heatmap
Keywords:
“migration”
& “migrant”45M posts
over 12
months
10,000+
sample per
country 100+
native
analysts
Buzz size does not correlate with the number
of refugees*
Conversation size compared to population (2017) Number of refugees compared to population (2015)
Economy DemographyHumanitarian-
ismIdentity Security
“We just can’t
afford these
people anymore!”
“Can migration
soothe the
demographic
crisis?”
“Refugees
deserve help –
especially if they
stay in their own
country”
“Soon enough
we’ll all be living
under Sharia law”
“These people will
rape my daughter”
Narrative Sizes
Slovakia: Compassion vs. the Rise of the Far-right
Slovakia: Following the European trend
Personal safety
Economic safety
Cultural-communal
safety
identity
security
Migration-related Political Communication in
the Post-Fact Era
1. Take ownership
2. Focus on local problems
3. Address the anxieties
4. Expose the anti-immigrant narrative
www.bakamosocial.com/
2018-eu-migration-study
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