Nail Your Content Writing

nail contentwriting

FELDMAN CREATIVE

and inspire your readers to respond

agenda

P L A N N I N GOBJECTIVES

MEDIARESEARCHMESSAGE

STORY

W R I T I N GHEADLINESVOICECONNECTIONEMOTIONSCONVERSATIONACTIVATIONEXPRESSIONSIMPLICITYFUNSTORYTELLINGAROUSALCALL FOR ACTION

N A I L C O N T E N T W R I T I N G

nail great writingrequirespreparationgreat contentrequiresplanning

nail ZERO INON THE GOAL

PLAN & PREPARE

nail ALIGNthe specific objective of each piece with the broad objective of the marketing plan

PLAN & PREPARE

nail whatRESPONSE will you aim for?

PLAN & PREPARE

nail how will you deliver

value?

what questions will you

answer?think: i’m here to help

PLAN & PREPARE

nail KNOW THE

TURF

PLAN & PREPARE

nail THE MEDIAWHERE WILL THE INTERACTION BE?

WHEN? WHY?

PLAN & PREPARE

nail RESEARCH WHO’S DOING WHAT? WHAT’S OLD? WHAT’S NEW? WHO ARE THE INFLUENCERS?

PLAN & PREPARE

nail HAVE A MEANINGFUL

MESSAGE

PLAN & PREPARE

SERVE A BIG IDEA MIX IN SOME TASTY INGREDIENTS

PLAN & PREPARE

nail HOW WILL YOUR CONTENT BE

RELEVANT?

PLAN & PREPARE

nail HOW WILL YOU TELL A UNIQUE

STORY?BRAND

PLAN & PREPARE

writeit’s time to

it’s time to make your content come alive

it’s time to make your content come alive

HIT YOUR HEADLINEHARD

it’s time to make your content come alive

MAKE IT A PARTY STARTER

TANTALIZE AND TEASE

TOUCH A NERVE

HIT YOUR HEADLINEHARD

it’s time to make your content come alive

GET OVER yourself

it’s time to make your content come alive

the reader is the maincharacter

MAKE ‘YOU’ YOUR MOST USED WORD

GET OVER yourself

it’s time to make your content come alive

GET THE

NOD

it’s time to make your content come alive

pose a question

make a statement

go on a journey together

GET THE

NOD

it’s time to make your content come alive elicit

feelings

it’s time to make your content come alive

emotions first, reasoning second

desires

motivations

elicit

feelings

it’s time to make your content come alive

write to a friend

it’s time to make your content come alive

write to a friendhave a conversation no formalitiestype the way you’d talk

questions

it’s time to make your content come alive

activate with verbs

it’s time to make your content come alive

activate with verbsuse adjectiveseconomically

use verbs with vigor

action

it’s time to make your content come alive

express yourself

it’s time to make your content come alive

express yourselfput your fingerprintsall over the content

find your voice

use it

it’s time to make your content come alive

speak HUMANbeing

it’s time to make your content come alive

speak HUMANbeing technobabble is a buzzkill

put a lid on the lingo

little words, big ideas

it’s time to make your content come alive

HAVE FUN

it’s time to make your content come alive

HAVE FUN lighten upbe cheekyuse rhetorical questionsuse your sense of humor

it’s time to make your content come alive

tell stories

it’s time to make your content come alive

tell stories storytelling elementstime and placecharactersconflictresolution

it’s time to make your content come alivearouse

it’s time to make your content come alivearouse

make hearts poundbuild curiosityforeshadowcliffhangerssurprise

it’s time to make your content come aliveteach

it’s time to make your content come aliveteach

your mission:educateshare your knowledgegenerously

deliver value

it’s time to make your content come alive

call foractiondon’t say goodbye. tell readers what to do next...

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REVIEWW R I T I N G R E Q U I R E S P R E P A R A T I O N

C O N T E N T R E Q U I R E S P L A N N I N G

nail it and the reader

shallrespond

content marketingcopywritingcreative direction

email barry@feldmancreative.comtwitter @feldmancreative.com

PRESENTED BY

barry feldman