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MySQL Introduction to the MySQL products
Agenda
• Company Overview• Open Source & MySQL Momentum • Why MySQL? • MySQL OEM, Community & Enterprise offerings• How to successfully sell MySQL• Wrap-up
MySQL Introduction
• World’s most popular open source database• Founded in 1995; operations in 30 countries• Over 50,000 downloads/day• 350 Employees• Part of the rapidly growing open source LAMP/SAMP/WAMP stack• Used by leading IT organizations to implement a modern scale-out
architecture at 90% less cost• Bundled by 100’s of SW and HW companies• Dramatically reduces TCO of database management• Acquired by Sun Microsystems in January of 2008
What is Open Source?
• It means that we provide a free version of our software (Community Edition) to the development community– The Community assures high quality and reliability– The Community offers input with regards to feature content– The Community can take “validated” products mainstream
• It is licensed under General Public License (GPL)– End users can use it in development or production environments– End users can modify and change the code – They cannot redistribute the source code they have modified– They cannot embed our product into theirs and resell it (that
requires a commercial license)
Analyst Mindshare
“Besides having the largest mindshare in the industry, MySQL is well known for reliability, ease of use, and high performance.
MySQL has broad support for transactional applications and embedded databases. Many large enterprises run MySQL to support mission-critical, custom applications.” – Forrester.
MySQL version 5.0 was released last fall and is the first release with full SQL compliance and the necessary functionality to support full applications. During the next several years, this DBMS will attract much attention and contend seriously with the other DBMS engines for application platform choice.” - Gartner
70% will use OS DBMS’s by end of 2008
Coexistence and Disruption Strategy
• Large percentage of Oracle shops run MySQL• 52% plan to increase use of open source• 67% report cost savings as key factor• 28% report reduced vendor lock-in• Express editions have not slowed open source
From Our Users…
Cost Performance Open Source
Ease ofUse
PlatformSupport
High Reliability
LanguageSupport
…Cost is important, but it’s not everything.
MySQL Key Use Cases
MySQL Marketplace
MySQL Products
Products License Configured Direct ChannelOEM-Classic Commercial Per Server Yes NoOEM-Pro Commercial Per Server Yes No
Community Edition GPL Per Server Yes No
Enterprise GPL Per Server Yes Yes
Cluster GPL Per CPU * Yes Yes
DRBD GPL Per Server Yes Coming
Zamanda Recovery Mgr. GPL Per Server Yes Coming
* Note: Requires Sales Engineer involvement pre-quote
Spend time to save money or Spend money to save time?
Open Source
Benefits from testing by worldwide Community
Extensive internal/external (Coverity, KLOCwork) testing
Benchmarked with 2,000+ connections
Feature Releases Mature Mature
MySQL Enterprise Monitor and Advisors
Rapid Update Service Pack Program
Quarterly Service Pack Program
Hot Fix Program
Bug Escalation Privilege
Automated Software Update and Alert Service
Online Knowledge Base
24x7 Production Support
Extended End-of-Life Policy
Legal indemnification
Free vs Pay?
MySQL Enterprise Subscriptions
• There are four Enterprise subscription classification types, each with a different value proposition– Basic– Silver– Gold– Platinum
• Each subscription type can be configured for various usages (each one has a unique part number and price)– Production– Development– Test/QA– Back-up– Master– Slave– Unlimited (available only in Gold and Platinum)
Value Prop of MySQL EnterpriseV
alu
e to
Cu
sto
mer
Platinum
Gold +
• Consultative services included
• Highest level of product support
• Ensures Performance and Availability
• Guards against unplanned schema change
• Optimizes/Tunes• Custom
Queries • Database
Design• Custom Code
Gold
Silver +
• Monitors and Optimizes Memory Usage
• Faster support response
• Ensures proper Replication configuration
• Rapid Problem Resolution
• (Hot Fix builds)
Silver
Basic +
• Monitors servers• Proactive
Notifications• Expert Advice• Optimizes MySQL
Configuration settings
• Ensures Recoverability
• Tightens Security• Extends Support
Basic
• Enterprise Server• Ensures
Uptime/Reliability• Regular Service
Packs• Self-help Support• Production
Support
Product Support Focus Only
Server Monitoring Focus
Replication Focus
Higher Performance Focus
MySQL Enterprise Options
MySQL Enterprise Options
How to successfully sell MySQL Enterprise
• Understand the end user’s environment– Ask developer’s if they would like to save $40-90k/database server– Identify the type and quantity of servers the database will reside on– Ask if they wish to lock in the subscription fee for a discount– Ask if high availability or performance is critical
• Identify if they require training
• Identify if they require services to implement or tune the DB
For more info and a FREE trial please reply to this email or contact:
sales@lifeboatdistribution.com
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