Music Video Representation. 50 Cent/PIMP 50 Cent aged 20-30 as rappers stereotypically don’t live...

Music Video Representation

50 Cent/PIMP

• 50 Cent aged 20-30 as rappers stereotypically don’t live that long

• Adheres to stereotypes of criminals because of his ethnicity

• The way he dresses can represent power and money

• Black = Evil, yet White = Good• Dominance over women = power

50 Cent/PIMP

• White outfits calm people as white is a calming colour

• The setting = wealth and power (house, cars etc.)• Girls are from a mixed background aged 20-30• Women shown as heterosexual• Women are shown acting like prostitutes• Girls dancing in a provocative manner with

revealing clothes• Video teaches men to degreade women

Deez Nuts/Band of Brothers

• Represents males badly by taking drugs, drinking etc• Represents young people badly as of the habits shown

in the video• Black and white filter = simplicity. This could represent

that its normal life for them• Gives a bad representation on people with body

modifications• All young and white males• Absence of ethnic diversity is very clear (same with rap)• Lack of women, but this is clear in the whole genre

Lily Allen/Hard out here

• Trying to break stereotypes of women• Directly attacked blurred lines• Doesn't want to “sell her body”• Variety of ethnicities to make it less of an

individual problem

Robin Thicke/Blurred Lines

• Shows that using women is acceptable• Glamourising rape• Males wearing suits = money and power• Females shown as objects• Women are stripped of their dignity• Song promotes heterosexuality• Diverse ethnicities is trying to say that the

men can have any girl they want

Nicki Minaj/Anaconda

• Women are under 30• Afro-Caribbean and white girls only• No gay scenes, only erotica• Doesn't break stereotypes of black females• Video is not suitable for young children and

may be shunned by the older generation

Warrent/Cherry Pie

• White people only• Women is very sexualised and wearing

revealing clothing• Woman is related to food which objectifies her• Men have long hair and wearing leather

clothing• Social class is lower class as they say that they

are broke

Plan B/Ill Manors• Plan B is middle/working class• Negative representations for males• Few females• Showing gang culture in a negative light• Women are not sexualised or objectified but instead show more

stereotypically masculine habits• Bad representation for teenagers• Shows police and politicians attacking public• Shows the truth about the 2011 London riots• Shows that riots was not only black people• Trying to say that upper class people don’t actually understand the

problems of the lower class

Akmu/Melted

• Ice can mean adult in Korean as well so it is used as a pun

• Trying to show adults as negative• Camera can represent innocence (limited view)• Variety of ethnicities• Showing white people as having higher paid jobs• Woman is sexualised because of her makeup• Shows white people in a negative light (violence)• Shows teenagers as individuals• Ethnic minorities are shown in a positive light.

Taylor Swift/Shake it off

• Actors in their twenties• No children• Trying to say that peoples younger years are their

best years• Not gender specific• Some costumes don’t conform to gender stereotypes• Main ethnicity is white• No representation of LGBT• No representation for social class

Mr Vegas/Bruk it down• Late twenties• Not suitable for young people and shunned by older people• Lyrics are hard to understand but very sexual• Youthfulness is seen as attractive• Male is viewed as the dominant sex• Think all women want his “sugar stick”• Men were always more clothed than women• Conforms to African stereotypes• Genre is bashments• Heterosexuality is encouraged when homosexuality is a crime• Working class or less

Usher/In this club

• Usher is middle ages but the women are a lot younger than him (appeals to his target audience)

• Mixed ethnicities but the main one is black• Girls are shown as disposable beings• Makes him look upper class• Men are African-American and use the

women in the video