View
1
Download
0
Category
Preview:
Citation preview
MUSICTRANCE
TECH
LIFESTYLE
ELECTRO HOUSEDEADMAU5AFROJACK
INDIE ELECTRO
RUBY SKYEYOUTUBE
VIDEOSTWITTER
ULTRA MUSIC FESTIVAL
CONTROLLER DJPIONEER
TURNT ABALISMSONORASAURUS
REX
Ad Network
MUSIC TICKETS TECH
Affiliate Sales
SOCIALBLOGSMEDIA
VIRALMarketing Strategy
Sales
1. ADVERTISER RELATIONSHIPS
2. BLOG NETWORK GROWTH
3. AFFILIATE PROGRAM INTEGRATION
Competition
ADNETWORK
CONTENTCREATORS
Team
STACIE CHANM.A. Journalism. Editor of Patch.com.EMMANUEL IGBINOSAB.S. MS&E. Java, C++ and HTML skills. Google Employee
ALEX INGRAMB.A. Economics. TMT Group, Credit Suisse
KEVIN KAISERB.A. International Relations & Economics. Web Designer. Founder of DancingAstronaut.com
TIM LIMB.S. BME & MS&E. Operations Strategy, Yahoo
MIRANDA SIMONM.A. Journalism, Salon.com
Contributors
DANCING
•25,000 unique visitors every month•30% growth every month•Experience working directly with ad networks•Very profitable
ASTRONAUT
DANCETURE EDITOR STAFF•Already assembled a sizable team of DJs and bloggers to produce content•Willing to work without salary until adequate resources available
Monthly Unique Visitor Projections
0
100,000
200,000
300,000
400,000
500,000
600,000
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
Ad Network (left axis) Danceture.com (right axis)2010 20122011
The Hype Machine
MOG Music
Network
2010 2011 2012
Revenue 121,312 935,761 4,350,194Expenses 130,787 865,167 1,330,167EBITDA -9,475 70,594 3,020,028Operating Income Margin -8% 8% 69%
Cumulative EBITDA -9,475 61,119 3,081,147
Income Statement
*Dollars
0200400600800
100012001400160018002000
10Q3 10Q4 11Q1 11Q2 11Q3 11Q4 12Q1 12Q2 12Q3 12Q4
Revenues Expenses
Revenues and Expenses
*In thousands of dollars
Launch of ad network
Future
VIDEOEVENTS
PREMIUMCONTENT
Recommended