Multimedia Storytelling

Beat Rüdt, beat.ruedt@maz.ch /Alexandra Stark, alexandra.stark@maz.ch

Multimedia Storytelling: how to find a form that fits the content

Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 alexandra.stark@maz.ch / beat.ruedt@maz.ch

Who are we?

Beat Rüdt @beat_ruedt

Alexandra Stark @alexandrastark

School

Our teachers work in the industry

What did we do?

Why did we invent this chart?

Path dependence

Form follows function

What do people want to -  read? -  hear? -  see? -  watch?

convergence

Print Radio TV Online ... Text x (x) x ?

Photo x x x ? Charts /

Infographics x x x ?

Audio x x ? Video x x ?

tic «

analogue getting digital digital

crossmedia

Eigene D

arstellung

Eigene D

arstellung

Info Info

Eigene D

arstellung

When suits! better as "

Text Photo Diagram Video

Diagram

How does the chart work?

PERSON

SETTING"(Location)

EXPLANATION"(How it works)

BACKGROUND"(Archival material)

FIGURES"(Statistics)

yes no

WHAT IS THE STORY ABOUT?

Do you have to use all of these elements?

1.) This chart is about not forgetting.

2.) Just because you can doesn‘t mean it makes

sense.

You are journalists.

Focus.

Select.

1.) Brand

2.) Usability

3.) Ressources

Did we include everything?

Probably not ...

Is the chart based on scientific research?

Feel free ;-)

Does the chart show me how to tell the story?

Eigene D

arstellung

Why is interaction not part of the chart?

convergence

Print Radio TV Online ... Text x (x) x ?

Photo x x x ? Charts /

Infographics x x x ?

Audio x x ? Video x x ?

tic «

analogue getting digital digital

crossmedia Q

uelle: aus diversen zusamm

engestellt E

igene Darstellung

What else are we developing?

An interactive tool.

Do you have suggestion for changes?

beat.ruedt@maz.ch

Do you want to translate the tool into your language?

Do you want to use the layout?

alexandra.stark@maz.ch

Where do you always find the most recent version?

www.maz.ch/storytelling-tool

Multimedia Storytelling - MAZ · Multimedia Storytelling – How to find a form that fits the...

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