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Sources:www.enwikipedia.comPocket Guide to Multimedia by DaveD. Peck

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Wikipedia:

Multimedia is usually recorded andplayed, displayed or accessed byinformation content processingdevices, such as computerized andelectronic devices, but can also be

part of a live performance (laser show).

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the combination of two or moremedia types, to effectively create a

sequence of events that willcommunicate an idea usually withboth sound and visual support.

 Typically, multimedia productions aredeveloped and controlled by computer.

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 The slide presentation has been the cornerstone of family,educational, and business presentations for decades.

 The term "multimedia" was coined by Bob Goldstein (later'Bobb Goldsteinn') to promote the July 1966 opening of 

history "LightWorks at L'Oursin" show at Southampton,Long Island.

In the 1970s, the slide show format was introduced tospecialized computers, designed to control slide shows.

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In the 1980s, personal computers were

introduced that allowed graphic elementsto be “cut” and “pasted” from onedocument to another.

In the 1990s, computer manufacturersmade their systems more accessible tothird-party developers who were anxiousto design and distribute their wares to the

marketplace. During this phase, industryrolled to the launching pad.

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1984 – 1987

simple slide shows basic interactivity

1988 – 1992 

faster processors

sophisticated graphical interface

interactive environments grow

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1993 – 1998

CD quality sound

3-D animation

presentation software enhanced

sophisticated authoringenvironments

connection to externals

cross platform development

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Non-linearcontent

Linear activecontent 

progresses without anynavigation control forthe viewer.Ex. cinema presentation.

offers user interactivityto control progress asused with a computer

game or used in self-paced computer basedtraining. Hypermedia isan example of non-linearcontent.

Categorization of multimedia:

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multimedia: Application combining text with other media

elements:

Graphics

Animation

Audio

Video

Virtual reality

Plug-Ins

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What graphics formats are used on theWeb?

BMPBMP

PNG(pronounced ping)

PNG(pronounced ping)

GIF

(pronounced JIFF)

GIF

(pronounced JIFF)

TIFFTIFF

 JPEG

(pronounced JAY-peg)

 JPEG

(pronounced JAY-peg)

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What is a thumbnail?

Small version of a largergraphicc—used toimprove Web page displaytime

Usually clickon thumbnail todisplay largergraphic

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What is animation?

Appearance of motion created bydisplaying a series of still imagesin sequence

Wh i di ?

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What is audio?

Music, speech, or any other sound

Individual compressed sound files thatyou download from the Web to yourcomputer

Common Web audio fileformats are: AAC, AIFF, ASF,MP3, WAV, WMA, RA, and QT 

Once downloaded, you can play (listento) the contents of the files

A podcast is recorded audio, usually anMP3 file, stored on a Web site that canbe downloaded to a computer or aportable media player

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What is streaming audio?

The process of 

transferring audioin a continuousand even flow

Enables you to

listen to musicas it downloads

to your computer

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What is video? Consists of full-motion images, most with sound, that are

played back at various speeds

MPEG (Moving Pictures Experts Group)is popular video compressionstandard

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Video: Tell Your Stories via Vlog

 CLICK TO START

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What is virtual reality (VR)? Use of computers to simulate real or

imagined environment

Appears as a three dimensional (3-D)space

Used for games and many

practical applications

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What are plug-ins?

Programs thatextend thecapability of a browser

 You candownload manyplug-ins at no

cost from variousWeb sites

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Areas where multimedia processesare

beneficial:

Creative Industries

Education/Edutainment

Engineering

Industry

Mathematical and scientific research

Medicine Document Imaging

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a. Creative industries

Creative industries use multimedia for a variety of purposes ranging from fine arts, to entertainment,to commercial art, to journalism, to media and software services  provided for any of the

industries.

An individual multimedia designer may cover thespectrum throughout their career. Request fortheir skills range from technical, to analytical, tocreative.

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a.1.Commercial

Much of the electronic old and new media used bycommercial artists is multimedia.

Exciting presentations are used to grab and keepattention in advertising. Business to business, and

interoffice communications are often developedby creative services firms for advancedmultimedia presentations beyond simple slideshows to sell ideas or liven-up training.

Commercial multimedia developers may be hiredto design for governmental services and nonprofitservices applications as well.

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a.2. Entertainment and fine arts In addition, multimedia is heavily used in the

entertainment industry, especially to develop

special effects in movies and animations.

Multimedia games are a popular pastime andare software programs available either as CD-

ROMs or online. Some video games also usemultimedia features.

Multimedia applications that allow users to

actively participate instead of just sitting byas passive recipients of information are calledInteractive Multimedia.

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b. Education 

In Education, multimedia is used to producecomputer-based training courses(popularly called CBTs) and reference bookslike encyclopedia and almanacs.

A CBT lets the user go through a series of presentations, text about a particular topic, andassociated illustrations in various information

formats. Edutainment is an informal term usedto describe combining education withentertainment, especially multimediaentertainment.

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c. Engineering

Software engineers may use multimedia in

Computer Simulations for anything fromentertainment to training such as military orindustrial training. Multimedia for softwareinterfaces are often done as a collaborationbetween creative professionals and softwareengineers.

 d. Industry

In the Industrial sector, multimedia is used as a

way to help present information to shareholders,superiors and coworkers. Multimedia is alsohelpful for providing employee training,advertising and selling products all over the worldvia virtually unlimited web-based technologies.

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e. Mathematical and scientific

research 

In mathematical and scientific research,multimedia are mainly used for modeling and

simulation. For example, a scientist can lookat a molecular model of a particularsubstance and manipulate it to arrive at anew substance. Representative research canbe found in journals such as the Journal of 

Multimedia.

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f. Medicine

In Medicine, doctors can get trained bylooking at a virtual surgery or they cansimulate how the human body is affectedby diseases spread by viruses and bacteria

and then develop techniques to prevent it.

g. Document Imaging

Document Imaging is a technique thattakes hard copy of an image/document andconverts it into a digital format.

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DOING MULTIMEDIA...

 You to have a strong knowledge of what hardwareand software products are going to work for you.

Be prepared by knowing your software.

If your choice is to use a computer-basedpresentation program, such as MicrosoftPowerPoint, you can use the predesignedtemplates, artwork, sound and other features thatthese programs have to offer.

M lti di P t ti

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Multimedia PresentationTips...

Make sure that the proper software is installed.

 This includes the version that you used to prepareyour presentation.

Having the proper fonts that are used in yourpresentation is mandatory. Without matching

fonts, your presentation text will not conform toyour original design.

Computer compatibility

Sound quality will differ from system to system

Screen colors will vary from monitor to monitor

Color depth can also be an issue

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The Effectiveness of apresentation is based on three

things:

1. The content presented

2. The quality of the image

3. The effective communication skills

of the presenter

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THE END