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CERTIFICATE
This Is Certified that Mr.Ajay Gurjar Has Undergone the Project Entiled The Impact Of
Promotional Activities On Consumer Buying Behavior At Shopping Malls At IndoreTowards
the Partial Fulfillment Of her two Year Masters Degree Of Business Administration
Successfully .He has Carried Out this Project with full sincerity and Dedication and the Work Is
original and genuine .
Guided by
Assi .Prof.Rohit choudhary
{Faculty ,Star College }
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Declaration
All the Data Collected By Me Is Authentic Nothing Was copied From Anywhere And
Information Collected by Me is true To the Best Of my Knowledge .
Ajay Gurjar
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ACKNOWLEDGEMENT
I being the Student Of STAR ACADEMY OF TECHNOLOGY AND MANAGEMENT convey My
sincere thanks to Rohit Choudhary For Providing Me support For the Project Work under his
Supervision and Inspiring Guidance I completed this Project Successfully.
His Sincere Suggestion helped Me greatly In bring out this Work At its Present Shape.
Above All to DAVV for providing Me an Opportunity For showing my talent in the field of
Marketing and Last But Not the Constant source of inspiration My parents And My friends
that Made me put On my all hard Work through Which I come all this Way .
AJAY GURJAR
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PREFACE
Every Organization Has a culture of its Own Organizational Culture Can be positive or
Negative ,strong and unique or weak and indifferent .generally an Organization desirepositive culture as a support for its growth and development or at least for avoiding failure .
Every organization tries to achieve their objective .in their objective in this connection they
connection they must concentrate in many aspects .As human resource of an organization is
considered As An Important Resources ,Organizations Wish to Keep well trained and Effective
work force .Satisfy their employee for getting Effective More Work done .to Make the Best
use of People As Valuable Resources Of the Organization Attention Must Be given to the
Relationship Between Staff the Nature and content Of their Jobs .
Chapter 1: Dealt with Introductory Part which Includes Organizational Culture and Its Types,
company Profile, Performance Appraisal System, and Factors affecting organization Culture .
Chapter 2: Dealt with Literature reviews which explain so some secondary data in form of
journals.
Chapter 3: Explaine Need For Study Why Research Carried Out.
Chapter 4 : Define the Primary And Secondary Objective Of study .
Chapter 5: Emphasize upon Research Methodology and Its Tools.
Chapter 6: Dealt with Data Analysis and Interpretation About Questionnaire and Respondents
Response.
Chapter 7: Is about Result and Finding of Research
Chapter 8: Is about recommendation which we found Ids Suitable to tackle the Problems
Chapter 9: Explaine Limitation of Study.
Chapter 10: Is the Summary OF study In form Of Conclusion.
Chapter 11: Is about References Which Are use In this Research.
Finally Questionnaire, Synopsis and Data Sheet Attached In last in form of
annexur
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INDEX
CHAPTER-1 INTRODUCTION
CHAPTER-2 LITRATURE REVIEW
CHAPTER-3 RATIONAL OF STUDY
CHAPTER-4 OBJECTIVE OF STUDY
CHAPTER-5 RESEARCH METHODOLOGY
CHAPTER-6 DATA ANALYSIS & INTERPRETAION
CHAPTER-7 RESULT
CHAPTER-8 RECOMMENDATIONS
CHAPTER-9 SUGGESTION
CHAPTER-10 LIMITATIONS
CHAPTER-11 CONCLUSION AND FINDING
CHAPTER-12 REFERENCES
CHAPTER-13 ANNEXURE
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CHAPTER-1
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CHAPTER-2
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CHAPTER-3
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CHAPTER-4
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4. OBJECTIVE OF THE STUDY
Primary Objective
The Main Purpose of Survey is throw light towards thepromotional activities on the sell Of the Product in Mails.
Secondary Objective
To find Out the Effectiveness of Promotion Strategies of
shopping Malls.
To Ascertain The Impact Of Promotional Activities On Purchase
Decision.
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CHAPTER-5
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CHAPTER-6
6 . Data Analysis And Interpretation
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CHAPTER-7
Result
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CHAPTER-8
Recommendation
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CHAPTER-9
Suggestion
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11.REFERENCES
Bibliography
Agarwal.P.K. "Marketing Management" Pragathi Prakasam, NewDelhi, 4th Edition, 2004
Dilip M Sarwate
Anand .M. and Rajshekar M. Retail Management, prentcihall, New
Delhi, 8th Edition, 2001
Alexander ,alan A,And Muhlebach R.F,-Shopping center
Management.
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CHAPTER-10
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CHAPTER-11
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Conclusion & Finding
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CHAPTER-12
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CHAPTER-13
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Annexure
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