Moving to 100% RFID Tagging of General Merchandise to 100% RFID Tagging of General Merchandise ......

Moving to 100% RFID Tagging

Moving to 100% RFID Tagging of

General Merchandise

Kim Phillips: M&S Head of GM Packaging

October 2013

Moving to 100% RFID Tagging

Marks and Spencer plc Key Facts

• Founded in 1884

• Group Turnover £10bn

• 49% General Merchandise

• 51% Food

• Over 750 UK stores & 430 international stores in 53 territories

• 82,000 employees worldwide

• 2,000 suppliers

• 21 million customers visit M&S stores each week

• Plan A – Aims to be world’s most sustainable major retailer by 2015

Moving to 100% RFID Tagging

Transforming the business

Moving to 100% RFID Tagging

Execution: 24 minutes to inspire and impress

Moving to 100% RFID Tagging

RFID Scanning

Execution: Availability

Moving to 100% RFID Tagging

History of RFID in M&S

• M&S were the first major retailer to adopt RFID technology

• Will use over 400m tags per annum by 2014

• Have been using RFID on Food totes since 2000

• Currently have 9m totes with HF RFID tags

• Started trials on clothing RFID in 2003

• Decision to roll-out on clothing made in 2005

• Extension to all General merchandise agreed 2012

Moving to 100% RFID Tagging

• Get accurate information on the stock position in each store, and keep it accurate!

• Improve the TRUE availability of sizes and colours to the customer.

• Become known as “The store in which you can always find your size”

• Increase customer satisfaction and reduce manual stock checking by staff.

• Deliver Increased Sales and a rapid Return on Investment

Business Case Objectives for RFID in Clothing

Moving to 100% RFID Tagging

In 2004 reader was

tethered to a shopping

trolley!

In 2006 we adopted

a 2 piece wireless

reader

Today we have new

Gen 2 HHT readers

Evolution of RFID Readers in M&S

Moving to 100% RFID Tagging

RFID Scanning in M&S

Moving to 100% RFID Tagging

How it works in M&S

Garments arrive in store

with RFID tags applied at

source.

Customer assistant scans

garments on a 2 weekly

cycle

Completed count

submitted to

Central RFID

database

Count validated

and sent on to

Stock Mgmt

Replenishment prompted All sizes on display to

maximise availability & sales

Moving to 100% RFID Tagging

RFID in M&S Today

• Top 270 stores count stock with a mobile reader to correct their

inventory data

• Extending RFID to all items and 750 stores in Spring 2014

• Over 200 factories in 20 countries apply RFID tickets

and labels

• Replenish from the DC more accurately

• Better availability proven to increase sales.

• During 2012 converted to Gen 2 EPC standards

• Intelligent Label TM

now replaced by RFID ISO emblem

• Sole supply of RFID tags from Avery Dennison

Moving to 100% RFID Tagging

We are using a variety of tagging solutions…

Integrated RFID Tickets

Moving to 100% RFID Tagging

Self Adhesive RFID Labels on promotional tickets

Moving to 100% RFID Tagging

Metal Costume Jewelry uses normal RFID labels

Moving to 100% RFID Tagging

• Cosmetics

• Pastes

• Metals

• Small footprint or diameter

• Stacked products

• Foil packaging

Many Home items can use

RFID labels similar to Clothing

Avery Dennison has developed specialist

RFID labels for:

Moving to 100% RFID Tagging

• Business case for RFID stock accuracy remains strong

• RFID delivers the stock accuracy you need for multi-channel retailing.

• Almost 1 billion tags supplied by Avery Dennison with no

data loss or duplication

• Good change management and compliance reporting is essential

• Initial focus should always be on one or two major benefits to achieve a

quick ROI

• Longer term strategy needs to build ROI on multiple benefit applications

across the supply chain. One tag many functions!

Lessons from 8 years of RFID Scanning

Moving to 100% RFID Tagging

M&S current RFID solution

RFID tags and labels delivered

from Avery Dennison service

bureau or in-plant solution

Rapid RFID inventory

scanning

1

2

Moving to 100% RFID Tagging

Future End to End RFID solution

RFID shipping

labels generated

Work in Process

progress tracking

via RFID

Packing plans

verified via RFID

carton scans

Automated RFID

shipping

Automated Advance

Ship Notice

generation RFID tags and labels

delivered from Avery

Dennison service

bureau or in-plant

solution

RFID store destination

labels generated

Pick and Pack cartons

RFID verified

Automated

RFID receiving

Exception

reporting for

immediate

sales floor

replenishment

Rapid RFID

inventory

scanning

RFID

inventory

counts

Automated

RFID receiving

Automated

Advance Ship

Notice generation

1

2

5

4

6

3

7

8 9

10

14

13

12

11

RFID tag

scanning

for loss

prevention

16

RFID

point of sale

transaction

15

Moving to 100% RFID Tagging

Execution: Footwear & Accessories

Moving to 100% RFID Tagging

Important for Consumers to have accurate

information about RFID

We support the new Consumer Web Site

developed by RFID in Europe

www.rfidandyou.org

Moving to 100% RFID Tagging

Moving to 100% RFID Tagging

Thank you for your attention!

kim.phillips@marks-and-spencer.com

www.rfidandyou.org