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Motorsport meeting 2008 Düsseldorf, Germany 8 th October 2008. Denmark. Jorn Rasmussen Yokohama Denmark. DENMARK: A FEW FACTS. Inhabitants: 5,5 million Size: 43,000 km2. Car population. Car taxation. Car taxation in selected countries Denmark: VAT 25%, Car tax: Up to 180% - PowerPoint PPT Presentation
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Motorsport Meeting8th October 2008
DENMARK: A FEW FACTS
• Inhabitants: 5,5 million• Size: 43,000 km2
Motorsport Meeting8th October 2008
Car population
1967 2006
Motor vehicles in use
1,142,375 2,544,714
Sold 124,263 226,334
Motorsport Meeting8th October 2008
Car taxation
Car taxation in selected countries
• Denmark: VAT 25%, Car tax: Up to 180%
• Germany: VAT 19%, Car tax: zero• Great Britain: VAT 17.5%, Car
tax: zero
Motorsport Meeting8th October 2008
OUR ORGANISATION
1995:• Yokohama Danmark as• Take-over by Yokohama Reifen
GmbH, Düsselsdorf
Motorsport Meeting8th October 2008
2005• Residence:
Avedøre Holme Industry Park
• Motorway: 1 km• Airport: 9 km• Central
Copenhagen: 10 km
Motorsport Meeting8th October 2008
Today
• 5 sales reps• 4 warehouse guys• 1 accountant• 2 order proceding• 1 Marketing Manager• 1 General Manager• Total number employed: 14
Motorsport Meeting8th October 2008
Today• 30.000 units in
stock• 2 vans
(Copenhagen area)• 24h delivery by
freight company
Motorsport Meeting8th October 2008
Key figures
• Turnover 50 mio DKK (7 mio EUR)• Sales 70-80,000 units in Denmark• Plus 20-25,000 in Lithuania
Market share• Total market: 3-4%• Racing (track, rally): 60%.
Motorsport Meeting8th October 2008
MOTORSPORT IN DENMARK
TRACK RALLY• DTC (Danish WTCC, tires by Dunlop)• Cups:• Advan Cup 1600-2000 ccm• Various other series
Two Danish Rally Championships:• 4WD• 2WD
Motorsport Meeting8th October 2008
Motorsport
• Racing: Advan Cup 1600-2000 ccm 100%
• Plus other racing series/cars on circuits• Rally: Peugeot, Suzuki, Subaru• Motorsport linked to workshops/car
dealers• Customer loyalty• Quality proof
Motorsport Meeting8th October 2008
POSSIBLE NEW PROJECTS
• We are dominant in the Danish Rally scene
• DTC (Danish Touringcar Championship) would be a welcome addition (high profile, supported by TV, new PR-opportunity)
• Dunlop sole supplier• Will Yokohama be able to supply tires
for the DTC series, approx. 1500 pcs/yr?
Motorsport Meeting8th October 2008
MOTORSPORT TYRE SITUATION 1
• We have been asking about tires for Rally Cross class 0-1400 ccm. The size should be 180/530R14, Compound like the old wet N1606 or similar…
Motorsport Meeting8th October 2008
MOTORSPORT TYRE SITUATION 2
• There seems to be a greater interest for Historic Race not only in Denmark but in Europe in general. In connection with this there is a change towards wider tires, for example in 13” which we are unable to supply in A048
Motorsport Meeting8th October 2008
QUESTIONS / SUGGESTIONS
• Delivery time in general• Prices / competition in the future• Pricedropping from cheap brands• Can we compete on price if needed?• MH tires from USA (lowprice offers to
Danish Rally Cross drivers in Sweden)• Radial tires for R/C?• What are the plans for the future?
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