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How Lifestyle Experts
Plan + PublishMotivational Content With CoSchedule
C U S T O M E R S T O R Y
Lee launched Fit Foodie Finds while in college to chronicle her life as a healthy college
student. As her blog and social media popularity grew, she expanded her team and
turned her passion into a successful business.
She credits CoSchedule to playing a vital role in her success. Since 2011, her team has
used CoSchedule to...
Craft Engaging Headlines To CaptureReaders’ Attention
As a lifestyle experts, Fit Foodie Finds is focused on writing and sharing blogs and
resources that their readers will find valuable, helpful, and inspiring. But finding the
right words to capture their attention hasn’t always been easy for Lee and her team.
CoSchedule’s Headline Analyzer helps the team write more intriguing, fun headlines
that resonate with their audiences.
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"My favorite feature is the headline analyzer. It makes you think differently about what
you’re saying. It’s been a really helpful, cool tool for us to use."
L E E H E R S H ,
Founder of Fit Foodie Finds
Using CoSchedule’s Headline Analyzer has provided Lee and her team inspiration for
new blog content. Including some fan favorites like: 50 Healthiest And Most Delicious
Holiday Cookie Recipes, The Ultimate Guide For Holiday Gift Ideas, and Why I Lift + 15
Bodyweight Exercises You Can Do Anywhere (Without Weights!).
The headline analyzer is built into CoSchedule. Making it easy for the team to
simultaneously draft and test e�ective headlines for their upcoming blog posts.
Develop 8-12 Weeks Of Content In Advance
Every marketing team strives to plan ahead and think more strategically about their
content calendar. But for many, it’s easier said than done.
By using CoSchedule as their editorial calendar, Fit Foodie Finds can plan ahead and
rearrange content seamlessly as changes and updates occur.
"We still do your classic brainstorming session with a whiteboard. Where we’re all in
the same room talking about the next season or the next few months. Then, we
literally open CoSchedule and slot things in the calendar. It makes it really easy to
move things around as things come up," says Lee Hersh.
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Instead of stressing over these last minute projects, Lee and her team can quickly
collaborate on the fly. Even while they’re on the move.
"I always say I just need my laptop with me to get things done. We really so rely heavily
on CoSchedule for everything that goes live on Fit Foodie Finds: our blog, our email
and Instagram. It’s where I organize my business," continues Lee.
With CoSchedule, Fit Foodie Finds has visibility into when things are going live, dates
for upcoming events, and other important details. It’s been a game-changer to visually
organize and execute their marketing strategy.
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"CoSchedule has allowed us to plan andstay ahead 8-12 weeks. It’s the best thing
we’ve done to get ahead of ourselves; especially with so many last minut
projects popping up."
L E E H E R S H ,
Founder of Fit Foodie Finds
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Oversee + Review Branded Content By Contributors
Strong branding is key to creating recognition and awareness for any organization. Fit
Foodie Finds is no di�erent.
As a business owner, Lee knows the value of strong brand voice and imagery. And the
women behind the content are dedicated to making Fit Foodie Finds a leader in
lifestyle, fitness and nutrition resources.
The team includes a Community Manager, a Brand Manager, Content Manager, and an
Intern.
To keep the team aligned, Lee coordinates every detail inside CoSchedule.
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"The first thing we do is get new team members a CoSchedule account. Then
walkthrough and review the marketing plan with them for the next few weeks. It’s been
really smooth and intuitive."
L E E H E R S H ,
Founder of Fit Foodie Finds
CoSchedule serves as a project hub for the Fit Foodie Finds team. And gives Lee a
space to oversee and review projects as they’re in progress.
"I know a lot of bloggers who use Google Calendar or spreadsheets. And I’m like, 'How
do you communicate with people or know when things are due or who’s doing
what?,'" continues Lee.
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"It’s easy for me to assign the content owners so I can see who the authors are on
each project," says Lee Hersh.
Through mapping out these projects in CoSchedule, Lee has full visibility into her
brand’s messages before anything goes live; giving her certainty that her team is
producing content that will continue Fit Foodie Finds’ strong reputation and loyal
fan-base.
CoSchedule is mission control for your entire marketing
strategy! Get everything organized in one place, so you
(and your team) can focus on the important stu�...getting
sh*t done! See your entire marketing schedule at a glance
and sync your team inside a collaborative,
cross-functional calendar for social, content,
email, events, and more.
Ready To Map Your Marketing Plan
with CoSchedule?
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