Morpheus Lab

HAVE YOU EVER

WONDERED?

FROM THIS

EVOLUTION

TO THIS…

BUT

SOMETHINGREMAINUNCHANGED

SLEEP

WE SPEND

1/3OF OUR LIVES

SLEEPING*According to research done by National Sleep Foundation

WHAT HAVE YOU SPENT FOR YOUR SLEEP?

REVOLUTION

1

WHAT DO YOU

HATEABOUT SLEEPING?

WAKING UP!

Beep! Beep! Beep! Beep! Beep! Beep! Beep! Beep!

Beep! Beep! Beep! Beep! Beep! Beep! Beep! Beep!

WHY?

ELEVATE BAND

2

WHAT ARE YOUR DREAMS?

WHAT HAPPENED TO THOSE

UNFULFILLED DREAMS?

I NEED TO GET GOOD GRADES!!

ALL YOU NEED IS LOVE

TOO BUSY CLIMBING THE CORPORATE LADDER

WHAT WOULD YOU DO IF YOU ARE NOT AFRAID?

ARE YOU

SATISFIED?

Your heart is BEATING but

are you really LIVING?

ELEVATE MASK

SMARTPHONE IS THE WAY AHEAD

Portable

Lightweight

Durable

TrendyStylish

Elevate$ 179

Elevate band$ 129

Elevate mask$ 89

SNAPSHOT• What is our products?

• Marketing Objective

• Marketing strategy

• Integrated marketing communication

• Implementation strategy

• Financial analysis

MARKETING OBJECTIVES

1. Breakeven in 2nd year

2. Annual sale growth of 10%

3. Sell 1,000,000 units in 5 years

WHY WE CHOOSE

USA?

HOFSTEDE’S DIMENSIONS OF CULTURE OF UNITED STATES

DO YOU KNOW?

US IS ONE OF THE MOST STRESSED OUT WESTERN COUNTRY

1 IN 10 US CITIZENS SUFFER FROM DEPRESSION.

Source:http://www.bloomberg.com/visual-data/best-and-worst/most-stressed-out-countries

WHO AREOUR TARGET MARKET?

YOUNGCOSMOPOLITAN

INUSA

A PERFECT FITFamiliar with the prevailing fashion, style and technology at a particular time

Higher Disposable Income. 

Most likely to be Innovators and Early Adopters of Electronic Gadgets

InfluentialTrend-setter

Well-educatedUrban

Creative Curious

Knowledge seeker

Globalized

25 million(8% of the total US population)

• 35% have a post graduate degree

(vs. 8% of the total general population)

• 61% Professional / Managerial

(vs. 23% of the general population)

• Median HHI $98,000

(vs. $52,000 for the general population)

YoCos

LEADER IN DIGITAL LIFESTYLEOwners of:

• Laptop

• Digital camera

• Mp3 player

• PDA

They do everything onlineo Strong social presenceo Bloggingo Making phone callo streaming video

HEAVY MEDIA CONSUMPTION

CULTURAL ENTHUSIAST

65% of all YoCos participated in cultural activities last year

(vs. 35% of the general population)

16 million

46% attended live music

11.5 million

36% visited museums

9 million

33% attended theatre

8.25 million

9% attended live dance performances

2.25 million

OUR GOAL

4% market share

1 million

Target market (8%)25 million

USA population319 million

PRICING STRATEGY

Pre-order(80% of actual price)

Year 1-5

Elevate combo $143.2 $179

Elevate mask $71.2 $89

Elevate band $103.2 $129

EARLY BIRD SPECIAL 20% OFF

DISTRIBUTION CHANNELS

Morpheus Lab Inc.

UP

S

UP

S

LOGISTIC AND SUPPLY CHAIN

WHY UPS?

Our 4 PL Logistics Partner

Handle inbound logistics from China

Duties & Custom Clearance

Store goods across warehouses

Inventory Control

Package and Transport Management

Reverse Logistics

WHY?Largest Electronic Retailers in USA.

34% Market Share in Consumer Electronics

1,000 stores spread across USA

Strong Inbound and Reverse Logistics.

WHY?#1 E-Tailer in the World

Serves 137 Million Customers a week

Secure payment processing with the latest Amazon fraud protection

E-bay loyal users:

$39Amazon loyal users:

$189

MARKETINGCHANNELS

Integrated marketing

communications

PR Advertising

Internet marketing

Events Celebrity endorsement

CSR

Brand ambassador

PRESS CONFERENCE AT CES

ADVERTISING

PRINTS ADVERTISEMENT IN MAGAZINES

ADVERTISE THE PRODUCT ON X-BOX LIVE & PLAYSTATION NETWORK

ROBOCOP

ASPIRE TO BE LIKE ME?USE ELEVATE

ONLINE MARKETING

WEBSITE

www.Ishanagg.wix.com/morph

7. BLOGGER REVIEWS

SOCIAL MEDIA FRENZY

ULTRA MUSIC FESTIVAL

Song: elevate

Artist: David Guetta

ELEVATE ME HIGHER

WORKING WITH VARIOUS HEALTH ORGANIZATIONS AND HOSPITALS

Helping patients who suffered from:

• Depression

• Nightmare

• Abuse

BOOST IMAGE & CREDIBILITY

YOU ARE OUR BRAND AMBASSADOR

IMPLEMENTATION STRATEGIES

Pre-launched

Product launched

Post-launched

FINANCIAL ANALYSIS

5 - YEARS SALE FORECAST

Year % of adopters Sale forecast

1 16.4% 163,797

2 18.0% 180,177

3 19.8% 198,195

4 21.8% 218,014

5 24% 239,816

100.0% 1,000,000

BREAKEVEN POINT

$27,778,016.00

179,518 units

PAYBACK

PERIOD

2 YRS

ROI

172.01%

Marketing budget for 1st year  

Advertising 360,000

Internet marketing  

Google Ads 30,000

Facebook Ads 20,000

Print Media  

Newspapers Ads 40,500

Magazines Ads 150,000

Direct Marketing Events(CES, Other Press Conferences and Trade Shows)

300,000

Celebrity Endorsement 500,000

CSR 100,000

Promotion and Loyalty Program 100,000

Total 1,600,000