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More Grass, More Trees, More Lamb. Jennifer Cunningham, Jay Springs Lamb Co., Pinantan Lake, BC Canada. Outline. Who we are. Where we are going and why Marketing, value chain How are we making it happen Grazing Take home messages. Who we are. Where we are. Private land - PowerPoint PPT Presentation
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Jennifer Cunningham, Jay Springs Lamb Co., Pinantan Lake, BC
Canada
Who we are.Where we are going and why
Marketing, value chain How are we making it happen
GrazingTake home messages
-Private land
-Woodlot licence
-Grazing lease
- 7 km east of Pinantan Lake, 34 km north east of Kamloops, British Columbia, Canada
- 4 hours & 20 minutes from Vancouver, BC
10 years of grazing on cut blocks
Vegetation control and site prep for plantation management
Entered markets - conventional approaches
Too much work not enough payQuality attributes embedded in animals by
enhanced management not supported by the markets we were entering.
Annual sheep sales in Kamloops and area
Breeding and selling purebreds
Selling commercial breeding stock
• Local auction yards• Breeding for wool• Ethnic markets• Provincial lamb
retail promotions/commodity market sales
Generation management – Considerations: Parents retiring, management of
landbase for 3 families, assorted skill sets and knowledge bases, courses, estate and business planning, marketing……….
Our mission statement:
Our main goal: Develop a viable operation selling and producing lambs to a market that will support a small scale sustainable farm.
Woodlot license 311 will be a viable and sustainable operation meeting the family partner’s social, financial and environmental objectives.
Our want of a sustainable lifestyle motivates our business.
Cost based pricing systems Much more responsive to your farm management and your skills
Result Each lamb needs to sell for
more!!!
What is in a name?Can you live up to that
name?Will that name hinder or
grow with you?Are you the real thing?
Management of farm and woodlot together.Need more grass, more lamb, more trees.
1. Improve production costs expand grazing season to cut down on hay bill increase production per ewe increase gains on lambs
2. Increase flock to level of sustainability – financial, produce more
lamb3. Increase tree inventory on ranch to increase woodlot
AAC while protecting wildlife and ecological values and creating an multi-aged tree diversity
This is what we had at the time to work with: 100 – 105 lb lamb finished on grass at 3-5 months
Agroforestry system – silvopastureBlends management of trees, forages and
livestock – interactions are planned and managed
System is operated for and evaluated as a single enterprise rather than as separate parts
Agroforestry Forest 2020 project
Competitive Advantage
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