View
1
Download
0
Category
Preview:
Citation preview
LINDSEY STRICKLAND, CLIENT ADVOCATE | MIKE NELSON, CLIENT EDUCATION SPECIALIST
Momentum Matters! Advanced Lifecycles That Drive Direct Bookings
SHARE YOUR THOUGHTS ABOUT THIS SESSION #NAVISLEADERS
Advancing Your Automated Email Program
Lead LifeCycles
Guest LifeCycles
SHARE YOUR THOUGHTS ABOUT THIS SESSION #NAVISLEADERS
Poll the Audience
Is anyone currently using LifeCycle strategies outside of our 6 Foundational?
ADVANCED STRATEGIES• Welcome Opt-in• OTA/Group Bounceback• Non-booking Reasons• Cancellation Recovery• NEW: Shopping Cart
Abandonment
SHARE YOUR THOUGHTS ABOUT THIS SESSION #NAVISLEADERS
Website Subscription
74.4% of people expect to receive a welcome email right when they subscribe, and subscribers who receive a welcome note show 33% more long-term brand engagement.
Source BlueHornet & chiefmarketer.com
SHARE YOUR THOUGHTS ABOUT THIS SESSION #NAVISLEADERS
Welcome Opt In HOTEL• Open Rate – 52%• Click Through – 27%• Rev per Email - $9.71
VACATION RENTAL• Open Rate – 43%• Click Through – 28%• Rev per Email - $2.92
SHARE YOUR THOUGHTS ABOUT THIS SESSION #NAVISLEADERS
Welcome Opt In Active since April 2016• Open Rate - 28%• Click Through - 10%• Rev per Email – $12.91• Delivered –• Bookings – 28• Avg Amt - $3,044• Total Revenue - $85,229
SHARE YOUR THOUGHTS ABOUT THIS SESSION #NAVISLEADERS
Welcome Series #1 Active since February 2016• Open Rate - 56%• Click Through - 30%• Rev per Email – $52.28• Delivered – 13,251• Bookings – 346• Avg Amt - $2,002• Total Revenue - $692,838
SHARE YOUR THOUGHTS ABOUT THIS SESSION #NAVISLEADERS
Welcome Series #2 Active since February 2016• Open Rate - 45%• Click Through - 34%• Rev per Email – $11.79• Delivered – 9,578• Bookings – 51• Avg Amt - $2,213• Total Revenue - $112,903
SHARE YOUR THOUGHTS ABOUT THIS SESSION #NAVISLEADERS
Welcome Series #3 Active since February 2016• Open Rate - 41%• Click Through - 25%• Rev per Email – $8.43• Delivered – 3,678• Bookings – 15• Avg Amt - $2,067• Total Revenue - $31,015
SHARE YOUR THOUGHTS ABOUT THIS SESSION #NAVISLEADERS
OTA BouncebackActive since Nov 2015• Open Rate - 46%• Click Through - 25%• Rev per Email – $17.99• Delivered – 1,436• Bookings – 42• Avg Amt - $615• Total Revenue - $25,830
SHARE YOUR THOUGHTS ABOUT THIS SESSION #NAVISLEADERS
OTA BouncebackActive since June 2016• Open Rate - 36%• Click Through - 30%• Rev per Email – $49.01• Delivered – 613• Bookings – 5• Avg Amt - $6,008• Total Revenue - $30,042
SHARE YOUR THOUGHTS ABOUT THIS SESSION #NAVISLEADERS
Group to LeisureActive since March 2018• Open Rate - 24%• Click Through - 24%• Rev per Email – $11.21• Delivered – 3,905• Bookings – 80• Avg Amt - $547• Total Revenue - $43,789
SHARE YOUR THOUGHTS ABOUT THIS SESSION #NAVISLEADERS
NBR – No Availability Active since February 2016• Open Rate - 56%• Click Through - 26%• Rev per Email – $363• Delivered – 3,524• Bookings – 292• Avg Amt - $4,386• Total Revenue -
$1,280,739
SHARE YOUR THOUGHTS ABOUT THIS SESSION #NAVISLEADERS
NBR – No Availability Active since June 2016• Open Rate - 36%• Click Through - 20%• Rev per Email – $32.17• Delivered – 720• Bookings – 25• Avg Amt - $926.48• Total Revenue - $23,162
SHARE YOUR THOUGHTS ABOUT THIS SESSION #NAVISLEADERS
NBR – Rate too High Active since January 2016• Open Rate - 33%• Click Through - 29%• Rev per Email – $64• Delivered – 1,056• Bookings – 39• Avg Amt - $1,742• Total Revenue - $67,942
SHARE YOUR THOUGHTS ABOUT THIS SESSION #NAVISLEADERS
NBR – Rate too High Active since February 2016• Open Rate - 48%• Click Through - 40%• Rev per Email – $349• Delivered – 7,009• Bookings – 519• Avg Amt - $4,714• Total Revenue -
$2,446,383
SHARE YOUR THOUGHTS ABOUT THIS SESSION #NAVISLEADERS
NBR – Min Stay too Long Active since June 2016• Open Rate - 38%• Click Through - 6%• Rev per Email – $8.91• Delivered – 164• Bookings – 3• Avg Amt - $487• Total Revenue - $1,462
SHARE YOUR THOUGHTS ABOUT THIS SESSION #NAVISLEADERS
Cancellation Recovery Active since Sept 2017Open Rate - 43%• Click Through - 14%• Rev per Email – $72.11• Delivered – 3,547• Bookings – 90• Avg Amt - $2,842• Total Revenue - $255,768
SHARE YOUR THOUGHTS ABOUT THIS SESSION #NAVISLEADERS
Shopping Cart Abandonment Active since November 8• Open Rate - 46%• Click Through - 13%• Rev per Email – $420.20• Delivered – 763• Bookings – 284• Avg Amt - $1,128.93• Total Revenue - $320,615
SHARE YOUR THOUGHTS ABOUT THIS SESSION #NAVISLEADERS
Shopping Cart Abandonment Active since November 23• Open Rate - 45%• Click Through - 26%• Rev per Email – $116.17• Delivered – 577• Bookings – 78• Avg Amt - $859• Total Revenue - $67,029
We’d love to hear your feedback on this session! Please rate this session by selecting it in the NAVIS Leaders Conference Mobile App.
Thank You!
SHARE YOUR THOUGHTS ABOUT THIS SESSION #NAVISLEADERS
Connect. Empower. Grow.
Recommended