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ESSENTIALSWelcome
Profile & Company Page
Essentials
1. Watch this when you won’t be interrupted
2. Take notes
3. Have your LinkedIn Profile open on another screen
4. Take the time you need to take
Suggested Approach
1. Understand what LinkedIn is
2. Understand how LinkedIn can be used as part of the buyer journey
3. Understand the ‘must know’ basics for LinkedIn Profile settings
4. Understand the importance of key LinkedIn Profile features
Learning Outcomes
ESSENTIALSWhat is LinkedIn?
Profile
Essentials
Virtual Networking
• 4 out of 5 Australian Professionals• 82% of large businesses• 41% of medium size businesses • 35% of small businesses (Sensis, 2017)
Personal Branding - it’s your reputation!
Your name is your most treasured
possession.
What is LinkedIn Profile Optimisation?
LinkedIn Profile Optimisation means using all the key features a LinkedIn Profile offers to get found in online searches.
You can also consider optimisation in terms of whether your profile is presenting the best version of you.
Does it represent your personal brand well? Is it consistent with your goals for LinkedIn and the stakeholders you wish to influence here?
BE PURPOSEFUL!
ESSENTIALSTheBasics
Profile
Essentials
What is LinkedIn Profile Optimisation?The Basics - How to make changes
What is LinkedIn Profile Optimisation?The Basics - Don’t share edits with connections
What is LinkedIn Profile Optimisation?The Basics - Settings & Privacy
What is LinkedIn Profile Optimisation?The Basics - Viewing Options
What is LinkedIn Profile Optimisation?The Basics - Viewing Options
What is LinkedIn Profile Optimisation?The Basics - Public Profile Views
ESSENTIALSKey Features
Profile
Essentials
LinkedIn Profile Example
LinkedIn Profile Example
LinkedIn Profile Example
Key Features of Your LinkedIn Profile
1. Written with clear goals
2. Professional Imagery & Links
3. Personable Summary
4. Relevant Experience
5. Skills & Endorsements
6. Recommendations
1. Written with Clear Goals
What Do You Want to Be Known For?
Who Are You Trying to Influence?
2. Professional Imagery & Links
• Headshot Photo
• Background Image
• Links to video - Summary & Experience sections
3. Personable Summary
1. First line is critical
2. Written with intention (think ‘ideal client’)
3. Written in the first person
4. 2000 character limit
5. Gives readers a sense of who you are and
how you help
6. Include a call to action
1. It’s not your resume!2. Share what’s relevant3. Include key achievements4. If a Company Page is listed, don’t
explain further
4. Relevant Experience
5. Skills & Endorsements
1. Social proof
2. Up to 50 skills - use all
3. Searchable
4. Think ‘key word’
6. Recommendations
1. Think ‘testimonial’
2. Request via LinkedIn
3. Choose most senior and relevant
person, based on your goals
4. Help people complete!
Summary - Key Features of Your LinkedIn Profile
1. Written with clear goals
2. Professional Imagery & Links
3. Personable Summary
4. Relevant Experience
5. Skills & Endorsements
6. Recommendations
1. Understand what LinkedIn is
2. Understand how LinkedIn can be used as part of the buyer journey
3. Understand the ‘must know’ basics for LinkedIn Profile settings
4. Understand the importance of key LinkedIn Profile features
Summary
ESSENTIALSModule 1Complete!
Profile
Essentials
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