Mobility as a service Helsinki

Mobility as a Service

Sonja Heikkilä

Tekes, the Finnish Funding Agency for Innovation

22.1.2015

Funding, expertise, networks

Start-ups

Growth companies

Large companies

Universities

Research institutes

Providers of public services

Cities

Tekes innovation funding for companies aiming for global markets

Find out customer

needs, pilot and test

Plan global growth

Digitalise business

Develop new products,

services and processes

Develop organisation

and business model

Tekes R&D funding in 2013

R&D Funding includes €13 million from the EU Structural Funds.

60%

MOBILITY AS A SERVICE

= A door-to-door mobility service that is globally scalable and reaches multiple

cities

The aim is a ”better than car transportation system”

Essential is to get from A to B

+/ +/

“Get anywhere” mobility package

for 300 €/month:

• Transportation from A to B according to

a service-level agreement (e.g. pickup

in 7 minutes)

• Including all transportation (regional

public transport, taxi, car and ride

sharing, bike sharing etc.)

• Including transport related services (city

logistics, home deliveries etc.)

• Roaming in other cities and countries

Mobility as a Service requires open interfaces to transport services, including:

Timetables

Real-time location information

Payment systems

With these components Mobility Operators can

seamlessly integrate transport services worldwide

THE TIME IS NOW

Sharing economy, servicizing

Decreasing car ownership among young

Social change: the young want to be multimodal,

spontaneous and continuously connected

Crisis in transportation due to the increasing number of

cars

• Utilization rate currently only 5 %, could be much more in

shared use

Sustainability, environmental objectives, safety

Lack of funding, need for efficiency gains

Major business potential, ARPU currently 300 €/month

Technological development

THE TIME IS NOW

Mobility as a Service benefits USERS

Strong user orientation

High service quality

Competitive pricing

10

11 Re-thinking Urban Mobility, Sonja Heikkilä, Helsinki City Planning Department

Less cars

Less congestion and environmental disadvantages

Healthier, safer and more attractive cities

Mobility as a Service benefits CITIES

New business

An open ecosystem that is easy to enter by companies of all sizes

Rapid deployment of innovation and modern technologies

Efficiency in transport operations

12 Re-thinking Urban Mobility, Sonja Heikkilä, Helsinki City Planning Department

Mobility as a Service benefits BUSINESS

HOW?

We will make this vision real by working with the following

kinds of organisations:

Companies that are willing to operate in open

ecosystems,

Regulators that enable operations in open ecosystems,

Payers (users and public organizations) of transport

services that want to save in costs,

Users that prefer high quality services at affordable

pricing,

Research institutions that help us to see the forest out

of individual trees.

WHAT IS HAPPENING AT THE MOMENT?

Mobility operators are being established

Legislative restrictions are being revised and altered

Tekes is organizing an open call to fund the launch of

Mobility Operator business

Business starting this year

Open call for consortium projects

Open call for

prestudies

2.2.2015

2.2.2015

Open call for

prestudy projects

begins

Open call for

consortium projects

begins

27.2.2015

Open call for

prestudy

projects ends

23.3.2015

Decisions on

funding for

prestudy projects

latest

29.5.2015

Open call for

consortium

projects ends

31.7.2015 Decisions on funding

for consortium

projects latest

PILOTS

START

Prestudy projects

turn into

consortium project

applications

29.5.2015

Open call for Mobility Operator Business, Timetable

Decisions on funding are made as applications are submitted.

Thank you!

Contact:

Sonja Heikkilä, Tekes

sonja.heikkila@tekes.fi

Links to the open calls in spring 2015:

http://www.tekes.fi/en/programmes-and-services/tekes-

programmes/mobility-as-a-service/

http://www.tekes.fi/en/whats-going-on/hakuajat-

2015/prestudies-liikkumisoperaattorihaku-2015/

http://www.tekes.fi/en/whats-going-on/hakuajat-

2015/liikkumisoperaattorihaku-2015/