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Mobile Marketing
Your Pathway To Increased Profits
JimmyHarding.com
Mobile Marketing Your Pathway To Increased Profits
Who is Jimmy Harding
Why am I here
What I do
Why should you listen to me
JimmyHarding.com
Mobile Marketing Your Pathway To Increased Profits
Do you like taking notes?
Text your name and
email address to504.315.1555
JimmyHarding.com
Mobile Marketing Your Pathway To Increased Profits
This is what I’m going to cover: A few boring stats A different approach to mobile The story of the $245,385 filters How to expand your client
baseJimmyHarding.com
Mobile Marketing Your Pathway To Increased Profits
How to capture leads How to follow-up automatically How to connect and build
rapport How to make an offer How to close sales
JimmyHarding.com
Mobile Marketing Your Pathway To Increased Profits
The boring stats:
The open rate of text messages is 97% and 85% in first 5 minutes
By 2014 more people will access the net using mobile devices than PC/DT
JimmyHarding.com
Mobile Marketing Your Pathway To Increased Profits
More stats:
28% of mobile subscribers access social networks from their phone
Most used function on Smart Phone is text messaging
JimmyHarding.com
Mobile Marketing Your Pathway To Increased Profits
A different approach to mobile: Engage with our clients Educate our clients Build trust and authority Use multi-channel
communicationJimmyHarding.com
Mobile Marketing Your Pathway To Increased Profits
Sold $245,385 of filters in 7 days: Built a list and engaged leads Educate our clients about filters Made a time sensitive offer Used mobile to help close sales
JimmyHarding.com
Mobile Marketing Your Pathway To Increased Profits
Expand your client base using mobile:
Put every prospect into a list
Separate buyers and prospects
Get opt-ins by giving content
Eighty - Twenty Rule
JimmyHarding.com
Mobile Marketing Your Pathway To Increased Profits
How to capture leads with mobile:
Give something of value Send cool stuff to build trust Automate the process Use multi-channel opt-in
JimmyHarding.com
Mobile Marketing Your Pathway To Increased Profits
Follow-up automatically using mobile:
Voice broadcast, video, text message
Separate into proper campaign
Give great content then make offer
Do not abuse client and spam
JimmyHarding.com
Mobile Marketing Your Pathway To Increased Profits
Connect and build report with mobile:
Put every prospect into a list
Separate buyers into a list
Get opt-ins by giving content
Eighty - Twenty RuleJimmyHarding.com
Mobile Marketing Your Pathway To Increased Profits
Make offers using mobile: Broadcast content to clients Educate them on subject Position yourself as the
authority Limited offer with call to action
JimmyHarding.com
Mobile Marketing Your Pathway To Increased Profits
Close sales with mobile: Education Based Marketing Drip Campaign / Sales Funnel Lead prospects to a
teleseminar Make offer and close
JimmyHarding.com
Mobile Marketing Your Pathway To Increased Profits
This is what I covered:
Some boring stats
A wise approach to mobile
The $245,385 filter case study
Expand your client base with mobile
JimmyHarding.com
Mobile Marketing Your Pathway To Increased Profits
Capturing leads with mobile Using Mobile to follow-up Connecting and building
rapport Making offers with mobile Mobile sales machine
JimmyHarding.com
Follow Me:
Mobile Marketing Your Pathway To Increased Profits
JimmyHarding.com
facebook.com/TheJimmyHardingfacebook.com/JHardingNOLA
twitter.com/TheJimmyHarding
linkedin.com/in/JimmyHarding
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