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Mobile Marketing Solutions For Your Business
)
Vickie JohnsonSpring Park, MNvickiejohnson@att.net
(651) 755-7226
Who We Are:Refrigerator Media Advertising, partnering with One Loyalty Network provides a complete turn-key loyalty and rewards platform, that uniquely integrates an end-to-end MMS texting solution that delivers the most robust, loyalty rewards program to date. We are committed to helping businesses grow and connect with the advanced lifestyle of today’s customers. Our goal is simple, that all businesses, big or small, can harness the power of mobile marketing to grow their business.
Our Mission Is Simple:To provide tremendous ROI for our corporate clients so they can increase customer retention and reduce churn.
Buyers re mobileand they want to hear from your business
•of mobile consumers want retailers to send coupons to their mobile devices
47%
•Of picture to phone coupons [MMS] are redeemed compared to 1% for print coupons. * depends on value
35%
•US consumers will use mobile coupons by 2014
53.2M
• By 2014, mobile internet use will overtake that of the desktop.
• Over 90% of mobile phone users have their phone within arm’s reach 24/7.
• Whatever the budget, there is a fully functional phone that is available on the market which will make mobile marketing more important than ever.
• Smartphones are becoming the marketing tool of our era.
• Gone are the days of newspaper and TV Ads. If Ads can’t be followed up with ease, chances are he Ad will not yield effective results.
• Mobile commerce transactions currently amount to $1.5 trillion annually and is expected to reach $3.2 trillion by 2017.
• Four out of 5 consumers will use smart phones to shop.
What to expect in 2014
We are aleader in MMS text messaging
With our one of a kind, Patent Pending Technology, our solution is able to push 8 coupons or images to a user’s mobile device. This technology can detect the user’s phone type and assure that the images and or coupons are formatted to any cell phone type.
Our Patent Pending Technology includes the following
features and offerings
• Send 8 FULL COLOR coupons and or images • Messages up to 250 characters• Redemption feature for one time use only coupons/offers• Offer sharing and reward feature• Calendar creates seamless integration to all social media.• Advanced scheduler and appointment reminders• Statistics and detailed reports• Image/Coupon creator• Loyalty & Rewards available to track the spending habits• Platform provides direct messaging to all cellular carriers• Short Code, integration, shared, or provisioning• Consulting services available• 24 hour Tech Support and training
More reasons…..
Twice as many people own a mobile phone than have access to the Internet.
270+ million phones are in use every day in the US. (Celluar Telecommunications Industry Assoc.)
90% of Americans are within 3 feet of their mobile phones 24/7 It takes 90 minutes on an average to open an email, but 90 seconds to
open a text message. The open rate of email is 2% vs. 99% for text messages. 90% will respond to a text message within 3 minutes. 45% of brands have already deployed text message campaigns
(mformobile) 70% of text message users are between 18 – 44 years old The median age of text message user is 38 years old. (Celluar
Telecommunications Industry Assoc.) 42.8% of marketing executives plan on increasing their mobile marketing
spending budget in 2013 We interact on our mobile device 40-80 times a day on average. Mobile web access will overtake PC and continue their dominance. TEXT COUPONS HAVE 10 TIMES THE REDEMPTION OF
TRADITIONAL COUPONS (Borrell & Co.)
Free Drink with any
meal
Free retail product with
service
Free desert with any
meal
Show this offer for a FREE Gift!
Offers of 50 cents to
$1.00 7% return
Offers $3.00 to $5.00 up
to 45% return
The better the offer the better the response!
Buy one get one FREE
Buy one get one at half price
$10 off any purchase of $50 or moreClose out items
take an additional 20% off show your
phone
FREE appetizer with any entree
Campaign Idea’s
A business doesn’t always need to send an offer, customers want to be in-the-know• sale and event alerts • service openings• seasonal information• coming soon
“ We are extremely pleased with the competitive advantage we get with texting 5 to 8 color coupons every week. This service has been hassle free and easy to use..” - Larry Maggio, Director of Marketing – Schnucks, St. Louis Mo.
Text schnucks to 223344
Business name at the top
Send up to 8
coupons or images
SMS Message included in your
campaign
MMS vs SMSA picture really is worth a 1,000 words!
The real secret to successful mobile
marketing is to personalize what
you send.
This is where MMS offers significant
benefits because it can push your brand
with more information on your
offer.
14-20% more offers will redeem more
often when they get a visual offer than a
basic SMS
Reach he next generation with MMS, they are
image orientated and they love to
share!
An offer of a FREE piece of cheesecake will go a long way
when the user can see how good it looks!
The Mobile Campaign Calendar
Campaign Types:
Coupons
Text (SMS) and Picture (MMS) Messages
Foursquare (Page Updates, Tips & Events)
Birthday & Big Spender Clubs
Rich Media
The One Loyalty App
Our Mobile Campaign Calendar gives any business the ability to push their offers through one convenient location with just a click of a button.
Easy to use & publish to all with just one campaign!
The Mobile Campaign Calendar
Building a mobile data base
Search Coupons
Opt-in here!
• Offers on social media
• Call to action in an email blast
• Offers to opt in on business website
• Signage • Customers opt in at
check out• Your staff is your
raving fans…teach them to talk about your mobile offers!
Include mobile offers to all rich media advertising
Search Coupons
Its important that customers receive text offers that catch their attention Basic
OfferThe INNOVATIVE!
Its important that a business control their ROI
* One-Time Use Coupons Available
Redeem Redee
med
Demo our features using your mobile device
Text olnsocial to 223344
•The user get a response of a single image with a message on the phone. It can be configured for multi-images also. The user can share this coupon or offer on Facebook or enter their friend's phone number. If any friends opt in, the referring customer will get another coupon of offer (one or multiple images). These can all be configured for redemption.
Text olndemo to 223344
• The user gets a response of a multi-image slideshow on the phone. You may include up to 8 images in this type of a message. This message also includes redemption and social sharing like ‘olnsocial’.
Text olnredeem to 223344
•The user will receive a response of a single image on the phone with a link to a URL to redeem up to 8 specials. This particular demo will send the first image as the 'intro' image. All other images will be within the redemption section. This allows for one time use coupons/offers/messages. Please note that the intro image can be excluded if you do not want it to appear.
Text oln1text to 223344
• The user will see a response of a single text message. If a customer texts into the same keyword more than once, the same response will be sent each time
Text oln2text to 223344
• The user will see a response of a single text message on the phone. If a customer texts in a second time, they will get a different message..
Text oln2image to 223344
•The user will see a response of a single image on the phone with a text portion of the message. If a customer texts in a second time, they will get the second image included with the second message.
A coupon directory for consumers
•Allow consumers to search for local merchants.• Filter by merchants with coupons.• Save coupons to their account.• Save favorites for easy access at a later time.• Redeem coupons and offers directly at the merchant location.• Receive notifications from the merchants that they are interested in following and receiving offers from.• Can help the merchant by placing their dynamic content directly in front of the consumer.• Can help restaurants with mobile ordering.
The OLN Mobile App Can Help!
The App is Simple & Intuitive
Opportunity
There are two ways to pay:
1.) Standard Pricing based on Volume of outgoing messages
2.) Vouchers for Servicessee following slides
Vouchers for Services
Vouchers for Services is a new program that allows merchants to use our services without writing a check each month.
How do we do this? It’s simple – the merchant provides us with a certain retail dollar value of vouchers that can be redeemed in their store.
It is our responsibility to actually sell the vouchers that the merchant provides. It is the responsibility of the merchant to accept the vouchers that we sell from customers that come in the door.
We will work together with the merchant on the amount of retail dollars allowed to sell each month.
Vouchers for Services…continued
1.) Customer gets a text message of a new offer. 97
%47%
The percentage of people that read a text message within 3 minutes of delivery.The percentage of consumers that want retailers to send offers via mobile.
53.2M
The number of consumers that will use mobile offers directly in 2014.
87%
The percentage of consumers that have their phones within 3 feet of them 24 hours/day.
Vouchers for Services…continued
22
2.) View the Offer Details on the phone
DetailsPurchas
eGet $20 of food and drink for just $10 at Joe’s Crab Shack. Details:Lorem ipsum isa pol urten Restrictions:
DetailsPurchas
e
3.) Purchase the Offer on the phone
First Name
Last Name
612-555-1234..
Buy!
Vouchers for Services…continued
23
Thank you for your purchase! Touch http://223344.co/v/aq1/456 to redeem your voucher to Joe’s Crab Shack!
4.) Customer gets a text message confirmation
Customer Name:Joe Michaelson
Date Purchased: 02/25/2014
Status:Valid
Redeem
5.) Merchant clicks Redeem
Vouchers for Services…continued
24
6.) Voucher is Redeemed, customer can no longer use
Customer Name:Joe Michaelson
Date Purchased: 02/25/2014
Status:Redeemed
REDEEM
ED
What does the merchant get?
• Full contact information for all the customers that purchased.• The ability to market to the customers in the future.• The simplicity of sending and accepting mobile offers.• A risk free way to use our mobile services without needing to write a check each month.• The peace of mind that your communicating the way consumers are demanding!
Co-Op Advertising
via Mobile
Marketing
Consumers Opt-in to receive offers from a group of Merchants
Text
SavingsTo
223344
(example)
Customers opt in to a one code word and
receive offers from
multiple merchants
Merchants promote the code word and share customers
and save on their
monthly fee’s
Retail Co-op
Vendor Dollars• discounted products• free product• share ad costs• feature their products
Vendor logo with
Merchant ad
Food-Drink Co-op
Vendor Dollars• discounted
products• free product• share ad costs• feature product
Vendor logo with
Merchant ad
Thank you
CONTACT:Vickie Johnson(651) 755-7226
vickiejohnson@att.net
RMA2400 Interlachen Road
Suite 419Spring Park, MN 55384
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