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- 1. Mobile Marketing... and to think weve just mastered the
internet Apps Texting Mobile Websites *Apple, the Apple logo, iPod,
and iTunes are trademarks of Apple Inc., registered in the U.S. and
other countries. iPhone is a trademark of Apple Inc.iTunes is for
legal or rightholder-authorized copying only. Dont steal music.
Thursday, March 25, 2010
- 2. Whole New World - Whole New Language Roaming Android Capture
App Push Blasts MMS Cloud SMS Mobile Marketing Mobile Website
Thursday, March 25, 2010
- 3. Canadian Stats 22.5 million subscribers September 2009 100
million text messages per day 75% households have access to a
wireless phone 99% have coverage of all phone connections are
wireless more than 6 million calls to 9-1-1 or other emergency
numbers courtesy CWTA Thursday, March 25, 2010
- 4. Predictions of smartphone future growth Source:
http://www.digitalfamily.com/mobilewebdesign/?p=141
http://www.linuxfordevices.com/les/misc/researchand
markets_smartphone_forecast-sm.jpg Thursday, March 25, 2010
- 5. Unique features for Mobile Marketing Phones always carried
Cheaper to create mobile ads Quick response time Source:
http://blog.karentsui.com/pros-and-cons-mobile-commerce/ Thursday,
March 25, 2010
- 6. Apps - Commercial & Consumer Use Most are business
related or commercial use Photoshop, Kraft, legal rms, medical
secure network connectivity Canaterra was Canadas 1st National Real
Estate App *Apple, the Apple logo, iPod, and iTunes are trademarks
of Apple Inc., registered in the U.S. and other countries. iPhone
is a trademark of Apple Inc.iTunes is for legal or
rightholder-authorized copying only. Dont steal music. Thursday,
March 25, 2010
- 7. Cell Phone Feature Usage by Age as at 2008 400.00 13-17
18-34 35-54 Text Messages 55+ Take Pictures Ringtones MMS Emails IM
Search Internet Music CWTA-2008 Attitudes Harris Decima Thursday,
March 25, 2010
- 8. SMS or Texting popular in Europe and Asia since 2000, North
America in 2002 guidelines to ensure legitimacy and avoid spam.
perceived as interactive and instant Thursday, March 25, 2010
- 9. Response Thursday, March 25, 2010
- 10. Interactive Thursday, March 25, 2010
- 11. In December 2009... Pepsi pulled out of the Superbowl ads
Locally, Cherrylane Shopping Centre Increase in mobile web usage
2008 Decima Study Thursday, March 25, 2010
- 12. Try texting: text cana4677 to 501501 text canaterra2 to
501501 text canaterra3 to 501501 Canaterra SMS powered by 501Media
Group Thursday, March 25, 2010
- 13. Remembering the Ad Less distractors Improving graphics and
technology More ads clicked on touch screens Source:
http://www.marketingcharts.com/interactive/new-
smartphone-formats-fuel-higher-ad-awareness-9108/brightkite-
gfk-awareness-mobile-advertising-iphone-q1-2009jpg/ Thursday, March
25, 2010
- 14. Consumer Preference Consumers want instant responses to
know deals, information before contacting a salesperson and without
having to wait for access to a computer. Source:
http://www.mobilemarketingwatch.com/mobile-marketers-should-give-thanks-for-black-friday-4463/
Thursday, March 25, 2010
- 15. and nally.......... Mobile marketing will in fact reach a
larger population. Canaterra can help you reach more home seeking
clients with our Online & On the Go tools! Source:
http://marketing.blogs.ie.edu/archives/2007/10/mobile_advertis.php
Thursday, March 25, 2010
- 16. Thank you. Karen Thompson Canaterras Mobile Marketing SMS
Campaigns powered by 501Media Group Mobile site built by Artistech
Newmedia text karen to 501501 for contact details *Apple, the Apple
logo, iPod, and iTunes are trademarks of Apple Inc., registered in
the U.S. and other countries. iPhone is a trademark of Apple
Inc.iTunes is for legal or rightholder-authorized copying only.
Dont steal music. Thursday, March 25, 2010