Mobile Marketing Crash Course with Shel Holtz

Moving Targets A Mobile Marketing Crash Course

with Shel Holtz

Vocus Webinar

MOBILITY:THE CRASH

COURSE

SHEL HOLTZ

Obligatory Statistics

• 6.8 billion people on Earth– 4 billion use a mobile phone

– 3.5 billion use a toothbrush

• 91% of adults have a mobile phone within arm’s reach 24/7

• 25% of Americans use only mobile phone to access the Internet

• 90% of text messages are read within 3 minutes of arriving

More obligatory statistics

• 9 out of 10 mobile searches lead to action

– Over half lead to a purchase

• Mobile coupons are redeemed at a rate 10x greater than print coupons

• 10% of American adults have texted a charitable contribution from their phones

Source: Forrester Research

Source: Forrester Research

The Law of Mobility(Russ McGuire)

The value of anyproduct or service

increaseswith its mobility

Assumption: To use a product or service, you access it from a fixed location.

Mobilealters the conditions

under whichproducts and services

can be used

95% of smartphone owners have searched for local informationLocal mobile ad spend to outpace national advertising by 2014

Mobile conversions doubled

PreviouslyUnusableMoments

GAMES & GAMIFICATION

TheSecondScreen

Why not in business?

40% of tablet owners have looked up info on a TV show they’re watching60% of Americans watch TV and access the Net simultaneously

New Technologies

50% of smartphone users scan QR codes

THE COMMUNICATION CHANNEL

OF THE FUTURE

Mobile Web vs Apps30 billion iPhone apps, 15 billion Android apps downloaded31% of people open apps 11 times or more over 9 months

Q&A

Shel Holtz, ABCwww.holtz.com

shel@holtz.com

@shelholtz

415.881.7435

The Vocus family

About VocusVocus is a leading provider of cloud marketing software that helps

businesses reach and influence buyers across social networks, online and

through media. Vocus provides an integrated suite that combines social

marketing, search marketing, email marketing and publicity into a

comprehensive solution to help businesses attract, engage and retain

customers. Vocus software is used by more than 120,000 organizations

worldwide and is available in seven languages. Vocus is based in

Beltsville, MD with offices in North America, Europe and Asia. For further

information, please visit http://www.vocus.com or call (800) 345-5572.

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