Mobile connects an integrated approach to mobile marketing 14 march 2013

Mobile connects Melting Pot, Edinburgh

#dmascotland

Agenda

9.00am Registration and breakfast

9.30am Welcome

Justin Armsworth, chair of DMA Scotland council

09.40am Introduction to mobile connects

Emma-Jayne McEwan, Head of Media Cannels DMA

10.00am Mobile connects

Russell Marsh, head of strategy, RAPP London

10.40am Q&A

Russell Marsh

11.00am Event summary

Justin Armsworth, chair of DMA Scotland council

11.10pm Networking

Welcome

Justin Armsworth, chair of DMA Scotland council

#dmascotland

Mobile connects Emma-Jayne McEwan, head of media channels, DMA

#dmascotland

Every second 4.6 iphones &

8.1 Android devices are sold.!

4.2 babies are born

every second

80% of UK

smartphone

owners use the device

in conjunction with

other media!

63% of top 100 brands are

not optimised for mobile

Mobile Connects..

“Because most retailers haven't yet

created efficient multichannel models,

consumers are working it out for

themselves, using different channels in

ways that best suit them.”

PwC report March 2012

How does mobile connect brand

marketing?

Mobile connects in different ways

Mobile response

SMS: Door Drop QR: Print

Mobile response

Social: Like, #, check in Augmented reality

Mobile email

Mobile search

Mobile search #fail

NFC

M&S

M&S

M&S

2010 launched m-commerce

2011 took a £5,000 order

2012 1 in 5 orders on mobile

2013 90% up on mobile sales

Mobile Connects

• Integrated campaign

• Orchestrated content

• Storytelling

• Identify all relevant touchpoints

• Ask your customers

• Test, test and test again!

• User experience

• Don’t reinvent the wheel

• Don’t jump on the bandwagon

Remember...

Its not just about apps.....

everything we do is now a

form of digital marketing and

advertising

Mobile connects

Russell Marsh, head of strategy, RAPP

Please find these slides on -

http://www.slideshare.net/SarahWright/rapp-dma-scotland-

mobile-event

#dmascotland

Questions and summary

#dmascotland

Thank you for attending

Coming soon...

DMA Scotland Conference June 2013

Join us....

LinkedIn DMA Scotland