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A short presentation on the elements of m-commerce or mobile commerce.
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Team KAPPA
Mobile Commerce
Team Members:Breen AgnewMatt HopeTanner JohnstonJack MorrisonMichael Ridore-sanon
Agenda Application Examples
Security Issues + LTE Network
Conclusion
Mobile phone use as POS
Mobile tags
Advertising and Marketing
Mobile Phone POS Different Types
Touch Tone WAP/3G/WiFi SMS
Examples of Use Security Who Benefits?
Mobile POSTouch Tone
How it works Accept by Phone
Security Card Value
Verification Tools Address
Verification Service
Mobile POSWAP/3G/Wifi
How it works iCharge by Xilo
Network Solutions Security
Encryption
Mobile POSSMS
How it works iCharge by Xilo
Network Solutions Security
Encryption
Who Benefits? Small
Businesses Flea Market
Vendors Services
Industry Trades Catering Services Couriers
Mobile Tagging
2-D Barcodes
Smartphone
Cellular Data
UPC QR Code Microsoft Tag
Applications
Electronic Boarding Passes
Viral Marketing
Mobile Advertising advertisers will
spend more than $11 billion by 2011
already spending up to 10% of their marketing budgets on mobile marketing in 2009
Messages and Mediums The 3 main mediums which advertisers can
reach clients are as follows:• SMS Messages• MMS Messages• Bluetooth
The main concerns with mobile advertising:• Spam - users are turned off by text spam, and mobile
providers are concerned with losing customers• MMS messages bring new rich content to the table --
advertisers are concerned about the bandwidth used and if the packets delivering the MMS message will always remain intact
Bluetooth Advertisements Non-executable file sent over 802.15 Can be sent even if your smartphone
does not automatically accept incoming connections
Has immense potential, coupled with great security risks• Infection by proximity• Data theft just by walking by compromised
device or billboard
Long-Term Evolution
Security Release 8 Specifications
eNodesB Crypto-Algorithms
Forecasted Revenue
Conclusion
Mobile Commerce is still evolving
Business opportunities
Tip of the iceberg of what is to come
Questions?
Class Poll: Team Kappa
ORGANIZATION: The group’s presentation wasORGANIZED in its discussion of the subject matter:
A. Strongly Disagree
B. Disagree
C. Undecided
D. Agree
E. Strongly Agree
INTEREST: The group’s presentation sparked myINTEREST in the subject matter:
F. Strongly Disagree
G. Disagree
H. Undecided
I. Agree
J. Strongly Agree
EFFECTIVENESS: Overall, the group presented theirtopic or theme EFFECTIVELY:
K. Strongly Disagree
L. Disagree
M. Undecided
N. Agree
O. Strongly Agree
SMS your responses toShort-Code 212121:
ADM4377,Kappa,__,__,__
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