Mobile AR Risks and Obstacles - perey.com€¦ · •Feb 17, 2010 milestone •Let’s not forget...

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PEREY Research & Consulting 11

Mobile AR Risks

and ObstaclesChristine Perey

PEREY Research & Consulting

PEREY Research & Consulting 2

Agenda

• We’re all in “this” together

• Thinking together

– Group the risks

– Where are these on the risk plot?

– Mitigation

• Move forward together!

PEREY Research & Consulting 3

On the Frontier

Known

Physical

2D

Search

Unknown

Digital

3D

Discover

3

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CONTENT

Providers/Publishers

Packaging

DeliveryEnablers

Providers of enabling

technology

Money and Statistics

Merchants, Brands

Th

e P

hysic

al W

orld

wallet

Sen

sors

on

Mo

bile

dev

ices

Th

e D

igital W

orld

Social Media

Mobile AR Ecosystem

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Risk Categories

Technology Business

Legal/EthicalSociocultural

User

experience

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Computationally

complex

Computationally

complex

Technology Risk Plot (alpha)

Time

Severity Battery

life

3G Network

coverage

3G Network

coverage

Battery

lifeApplication

doesn’t

work

indoors

Application

doesn’t

work

indoors

Map

fragmen

tation

Many devicesMany devices

Map

fragmen

tation

Technology and content

silos

Technology and content

silos

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Risk Plot (adjusted)

Time

Severity

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What and how will we measure?

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Mitigation Strategies

Who What

Everyone-All companies educate the markets

One company or organization provides widely accepted solution

One or a few ecosystem segments self-organize develop and propose

a solution to industry

Industry-wide,

centrally-coordinated initiative takes on the effort necessary to

address the barrier

Research community studies options, publish findings

PEREY Research & Consulting 11

Moving forward

• Feb 17, 2010 milestone

• Let’s not forget the

work we do here today

Mobile AR Summit

See you at ISMAR2010

October 13-16 in Seoul

AR DevCamps (Zurich March 1, 2010) www.ardevcamp.org

AR Conference April 21 www.arconf.com

AR and Virtual Interactivity Workshop April 27 www.www2010.org

AR Event June 2-3 augmentedrealityevent.com

PEREY Research & Consulting 12

Mobile Augmented Reality

Christine Perey

cperey@perey.com

+41 79 436 68 69

+1 (617) 848-8159

Reality

Improved

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