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Mmove Mobility Management Over Europe
Communication framework
• Logo
• Leaflet
• Brochure
• PowerPoint presentation
• Web site
• Video
Corporate identity
Graphic environment
Colours
Design
Style
Most important element of a corporate identity
Logo
Colours
Design
Style
Leaflet
Brochure
PowerPoint
Web site
Video
3 Final demo
Official Mmove logo
LOGO DESIGN ANALYSIS
Background levelBackground level
Foreground levelForeground level
Background level
Foreground level
Basic figure is a bicyclist
Colors used
Pleasant and harmonious contrast reinforcing the message
• Grey colour (70% black) gives the impression of depth • Avoid the use of black colour• Avoid high and undesirable contrasts.
Odessa fonts = Clear san serif font
roundness + italic style = symbolizing the dynamic of our time
LEAFLETS – BROCHURE
3 common types that can cover the most basic needs of a communication campaign.
Leaflet
• Created to achieve mass distribution,• Ideal for campaigns were the target audience is vast,• Printed in large numbers,• Quality of the paper not the best,• Size: 14,85 x 21 cm.
Leaflet
Bi-Fold
• Presenting four panels,• The audience gets more information • Made of high-quality paper,• They are meant to last longer,• Size: 29,7 x 21 cm, folded to 14,85 x 21 cm.
Bi-Fold
Tri-Fold
• Presenting six panels,• Attract people to open them and find out what is inside,• Its size fits envelopes, can be folded and sent by post ,• Easier distribution,• Fully opened, size is 27,94 x 21,59 cm, folded to 9,4 x 21,59cm.
Tri-Fold
WEB SITE STRUCTURE & CONTENT ANALYSIS
www.mmove.eu
Web2 application
An internet tool which allow users to do more than just retrieve information, but to upload, share, download information, an application which a part of its content is been created and submitted by the partners.
Application consists of 4 levels
• 1ST LEVEL: The MMOVE Project • 2nd LEVEL: Documents, Photo Gallery, Media
Gallery, News and Events and Latest from Partners
• 3rd LEVEL: Partnership
• 4th LEVEL: Restricted Area
1ST LEVEL
• refers to The MMOVE Project area
• provide general (static)information for the MMOVE project
• the content is submitted by Demekav
2nd LEVEL• refers to Documents, Photo Gallery,
Media Gallery, News and Events and Latest from Partners areas
2nd LEVEL
• provide dynamic content (final versions only), submitted by all Partners
PublicPartners DataBase Web site
2nd LEVEL• Provide content as a list • Provide details about each article/item• Sort results• Paging system
3rd LEVEL
• Refers to Partnership area
1st sub levelOpen to public area
2nd sub levelAdministrative area
3rd LEVEL | 1st sub level | Open to public area
Description
Logo
Contact information
Local projectcoordinators
read all articles and see all the items that Partner has uploaded (Final versions)
3rd LEVEL | 2nd sub level | Administrative area
3rd LEVEL | 2nd sub level | Administrative area
3rd LEVEL | 2nd sub level | Administrative area
Edit Description
Add Article
Edit Article
Delete Article
Delete Item by Component
Add Item by Component
Edit Item by Component
Help
Partner administrator
3rd LEVEL | 2nd sub level | Administrative area
Text fieldsDrop down menus
File fields
3rd LEVEL | 2nd sub level | Administrative area
Text fieldsDrop down menus
File fields
3rd LEVEL | 2nd sub level | Administrative area
Data base was successfully updated
New entry
Update an entry
Delete an entry
4rth LEVEL
• Refers to Restricted Area
• All the Partners can log in, using their unique usernames and passwords, • Have access to articles and items from all the Partners, regardless if they are final or draft versions. (A flag is used to distinguish them) ,• Partners can share content that is in draft format and not ready to go public yet.
•A smart application,•Flexible in changes,•Each partner can submit its content, •Shape content according to its needs.
Filippos Kalogiannis
filippos@volos-m.gr
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