Mitsubishi Mr.Slim

BBA 1st semesterGROUP C

GROUP MEMBERSSaifullah khanMajid Ismail

Sundas shujaatHabib Ahmad

Zain Ul Abideen

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COMPANY HISTORY

Mitsubishi electric was founded in 1921 when Mitsubishi Shipbuilding Co. (now Mitsubishi Heavy Industries, Ltd.) ospun Of a factory in Kobe, Japan that made electric motors for ocean-going vessels into a new company called Mitsubishi Electric Corporation

Today Mitsubishi Electric is a global giant, with operations in 35 countries, more than 100,000 employees, and consolidated net sales of more than US$32 billion

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BRAND

• The Brand I Chose is Mitsubishi MR SLIM

• Imported from THAILAND

• One of the Most successful brand in Pakistan

• 50% sales in Pakistan of Whole Asia

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Mr.SLIM

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SLOGAN• CHANGES FOR THE BETTER

• Gives the message that we make changes for the betterment of the people and environment

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LOGO

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LOGO• The logo of mitsubishi shows the 3

diamonds

• The history behind this logo is that mitsubishi started as shipping firm and the three diamonds are the ship’s propellers

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Target market

• Mitsubishi electric in paksitan targets Upper and upper middle class.

• We can notice in their adv that they are targeting the group of people who don’t really care abt price

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COMPETITORS

The main competitors of Mitsubishi are,

1.Dawalance

2.Pel

3.Sabro

4.Samsung

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MARKETING MIX

• Now we are going to discuss marketing mix of Mitsubishi Mr.Slim

• Marketing mix consists of,

A.Product

B.Price

C.Promotion

D.Place

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Products • MITSUBISHI MR. SLIM ADVANCE

• MITSUBISHI MR. SLIM EXTREME

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ADVANCE

Flat Design!!

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EXTREME

• MS-C10/13VC New Design!

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PRICING TECHNIQUE• The price of MITSUBHISHI is being set on

the basis of Mark-up Pricing.

• Simple Price=Cost + Profit

• Prices are also based on the rate of Dollar Rate as it is imported from Thailand

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PRICING OBJECTIVES

• MITSUBHISHI has adopted Market Skimming Strategy in order to Maximize Profit.

• According to Market skimming strategy,they charge a very high price from its cutomers because there target market is Upper and High income class and they don’t care about the price.

• Mitsubishi 1.5 split cost about 45000 which is reletively higher than other in markets like Orient 1.5 split cost abt 33000

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PROMOTION & ADVERTISING• TVC on GEO, as Upper class mostly

watch GEO at Prime time.

• Advertise in Leading Newspaper THE NEWS ,JANG,MASHRIQ

• It is recommended that they need to advertise in more TV channels and FM radio.They should advertise in more circulated newspapers.

• Should create sales force for promotion.

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PUBLICITY• They are not involved in any kind of

publicity, what they need to do is sponsor different Recreation Parks and public places as it gives the message that MITSUBHISHI cares for the environment.

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Placement of Mr Slim• The main head office of Mitsubishi in Pakistan is in

Lahore• The distribution of mitsubishi Mr Slim in Pakistan is with

Orient group of companies which its self is AC manufacturing company

• Mitsubishi should have its own distribution network as orient its self is in this business and they mostly target their products

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SUGGESTIONS

• It is suggested that Mitsubishi Electric should have its own distribution network

• Awareness about the product.

• Use of more medias for advertising.

• MITSUBISHI should select more outlets for its products display such as JB,ARCO.

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Any Questions?

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• Thank You for your Time