Mining for diamonds in your backyard

Mining for Diamonds in Your Backyard

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John Warner

Mining for diamonds in your backyard

February 10

39 Daysuntil Google On Main!

“We’re planning to build and test ultra high-speed broadband networks in a number of trial locations across the United States”

“We’re planning to build and test ultra high-speed broadband networks in a number of trial locations across the United States”

John invites several colleagues, including Aaron von Frank to discuss Google fiber to home RFP.

6

February 22

27 Daysuntil Google On Main!

Yeah. Not sure what this has to do with

Google, but what the heck… .

Yeah. Not sure what this has to do with

Google, but what the heck… .

Hey, it’s the InnoVenture and Swamp Fox guy!

Hey, it’s the InnoVenture and Swamp Fox guy!

John creates a Google document asking how to achieve key objectives.

Aaron envisions Google On Main:

7

February 28

21 Daysuntil Google On Main!

“On Saturday March 20, 2010 Greenville citizens are going to form the world’s first and longest human Google chain in history.”

“On Saturday March 20, 2010 Greenville citizens are going to form the world’s first and longest human Google chain in history.”

Aaron called a meeting of young creatives at Orange Coat International Headquarters

8

March 3

17 Daysuntil Google On Main!

Glow sticks would be cool!

Glow sticks would be cool!

We Are Feeling Lucky! We Are Feeling Lucky!

You’re crazy!You’re crazy!

Google sites & services! Google sites & services!

Few Small Problems To Overcome:

• No public announcement / zero public awareness • No website or social media presence• No money, no permission, no insurance• The city says it is impossible to do in the time frame

9

March 7

13 Daysuntil Google On Main!

You’re crazy..You’re crazy..No prob. Just get me some coffee.

No prob. Just get me some coffee.

Inspired conversations among colleagues…

10

March 11

9 Daysuntil Google On Main!

22222222222

Make sure the city will let us submit permits if we meet their requirements

11

March 12

8 Daysuntil Google On Main!

Mayor White’s response:“I’ve got your back.”Mayor White’s response:“I’ve got your back.”

Aaron to Mayor Knox White: “I guarantee you that I will turn this into a (safe, family-friendly) spectacle that will be seen around the country and around the world.”

Aaron to Mayor Knox White: “I guarantee you that I will turn this into a (safe, family-friendly) spectacle that will be seen around the country and around the world.”

12

March 13

7 Daysuntil Google On Main!

Find an organization to cover the $millions in insurance required.

Find an organization willing to submit our permits.

13

March 15

5 Daysuntil Google On Main!

Raise $4,500 in 24 hours to cover costs. Order port-o-johns and medical personnel.

Email from John to colleagues: “Aaron indicates he needs a budget of about $4,000… I am writing to ask if you will join me… ”

Email from John to colleagues: “Aaron indicates he needs a budget of about $4,000… I am writing to ask if you will join me… ”

14

March 16

4 Daysuntil Google On Main!

“Notify” Main Street businesses about Google On Main.

Aaron orders his first helicopter (little nervous that Visa fraud alert didn’t call about this - or the 2,200 glow sticks for that matter).

He also releases the GoogleOn Main “Instructional Video”.

15

March 18

2 Daysuntil Google On Main!

Arrange for the video and photography

Identify and train the volunteers

2,200 people start coming out to play.• Missing sign in sheets & volunteer who printed them.

• Can’t communicate between Falls Park & the Peace Center.

• Encouraging text messages among team:

– “No cops are here! The park is still full of people!”

– “We’re not ready yet. Stall!”

16

March 20

0 Daysuntil Google On Main!

Greenville to Google:“We’re feeling lucky!”

“Thousands of people assembled in Greenville clutching their colored glow sticks…”

“Thousands of people assembled in Greenville clutching their colored glow sticks…”

How do you mine for diamonds in your backyard?

Be an artist

Be an artist Find the artists

Envision The Future

Identify Your Champions

Script The Process

US ConstitutionUS Declaration of Independence

Vision Process

Celebrate Diversity

Grow Trust With Your Colleagues

Engage Your Community

Food

Shelter

Clothing

Our City

Food

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Our City

Food

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Clothing

Our City

Food

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Clothing

Food Food

Shelter

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Our City

Food Food

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Clothing

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Food Shelter

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Clothing

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Our City

Clothing

Clothing

Clothing

Clothing

Food

Food

Food

Food Shelter

Food

Clothing

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Shelter

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Our City

Food

Food

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Clothing

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Clothing

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Our City

Food

Food

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Clothing

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Shelter

Shelter

Clothing

Clothing

Clothing

Clothing

Our City

Food

Food

Food

Shelter

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Shelter Shelter

Shelter

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Clothing

Clothing

Our City

Food

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Our City

Food

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Plato’s City

One man is a farmer, another a builder, one a weaver. There are diversities of natures among us adapted to different occupations.

All things are produced more plentifully and easily and of a better quality when one man does one thing which is natural to him and leaves other things.

Plato, The Republic, 360 BC

InnovationCreating value at the intersection of

evolving customer needs and evolving technical capabilities.

+SanDisk

MP3 PlayerNapster

Online Music

Tony Fadell had the idea of combining an MP3 player with an online music library.

+SanDisk

MP3 PlayerNapster

Online Music

Tony Fadell had the idea of combining an MP3 player with an online music library.

MP3 companies were not in the

software business

Music companieswere not in the

hardware business

SanDiskMP3 Player

NapsterOnline Music

Steve Jobs understood that this created a new market for personal portable music.

Innovation

1 organization

UnmetCustomer

Needs

DiverseCapabilities

9 potential combinations

Closed Innovation

3 organizations

27 potential combinations

UnmetCustomer

Needs

DiverseCapabilities

Open Innovation

Exponential Explosion of Opportunity

3 organizations

81 potential combinations

UnmetCustomer

Needs

DiverseCapabilities

Creative Tension

DiversityDrives

Growth

SpecializationDrives

Productivity

Operational Excellence Secures the Present.

Innovation Excellence Secures the Future.

Roger MillikenROGER MILLIKEN

The creation of new growth businesses is

where quality was 30 years ago. We can

understand the variables that effect the

success of new businesses and succeed

with much higher probability than has

historically been the case.

Clayton Christensen, Harvard Business School

Who is the customer, and what are they trying to do that is difficult, expensive, or inconvenient?

Customer ProfileVegetarian 52%

Low fat 25%

Low cholesterol 19%

Low carbohydrate 14%

Low salt 15%

Vegan 15%

Macrobiotic 7%

“Half of your customers are vegetarians?”

“Half of your customers are vegetarians?”

What is the vision large enough to attract the talent and resources to realize it?

StoreDepart- ments

Merchan-dising

StoreDesign &Location

Retail ITSystems

VendorRelation-ships

CommunityRelations

AssociateTraining

CustomerEducation

Natural& Organic

Food

What is 100% of what is required to completely satisfy the customer?

What are the specific, measurable milestones that must be achieved to deliver the solution?

Store LocationsGeorgiaAthens, GA

North CarolinaAsheville, NCAsheville, NC (South)Boone, NCCharlotte, NC (Ballantyne)Charlotte, NC (South Park)Greensboro, NCRaleigh, NC (Brier Creek)

South CarolinaCharleston, SCColumbia, SCGreenville, SC

TennesseeChattanooga, TNJohnson City, TNKnoxville, TN

Jim Cockman Chairman, Sara Lee Food Services Division

Marsh Collins CEO, Bi-Lo

Joe Pearce CEO, PYA Monarch

Max Lennon President, Clemson University

Bill Burton CEO, Cafes Enterprises (Fatz Restaurants)

Roger Derrough Founder

John Warner, Chairman President of Capital Insights

Who is the leadership with a successful track record of doing what is required?

Who is the leadership with a successful track record of doing what is required?

Mike Cianciarulo CEO

Gary Jones, CPA VP & CFO

Jim St. Charles VP-Real Estate/Construction

Lucinda Austin Director of Human Resources

Chris Darling Director of Operations

Troy DeGroff Director of Sales & Marketing

Bonnie Cathey, CPA Director of IT

What resources are required, and where will they come from?

1997 One store and $7 million in revenueOpen second store in Charleston South Carolina $ 750,000

1998 Acquire of third and open fourth storeRecruit Mike Cianciarulo as CEO 1,600,000

1999 Co-invest with outside investorsRecruit Gary Jones as CFO 750,000

3,100,000

2006 Fourteen stores and $100 million in revenue$50 million sale to Monitor Clipper PartnersDistributions to Capital Insights $17,200,000

World’s 8th Largest Mega Region

Michael Bolick, CEO of Selah Technologies:

When Matt Gevaert presented Clemson’s carbon dot technology, I sat up in my chair and wondered who else was taking notes.

©Lab21 May 2010

LTD INC

• New US Headquarters

• Expanded US Research and Development

• New Personalized Medicine Focused Laboratory

• New Products Distribution / Manufacturing

UK Parent US Startup N American HQ

in Greenville

Let’s go diamond mining!

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InnoVenture Southeast 2010 Conference