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Afshan Naureen Khan (2k12Mkt01)
Amit Singh Rautela (2k12Mkt02)Animesh Sahay (2k12Mkt03)
Rajkumar Devajit Singh (2k12Mkt07)
Rohit Sharma (2k12Mkt08)
Subhojit Halder (2k12Mkt11)
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Summary of Business
In our country, people consumed
bore well water which is not safe to
drink . So, we want to start this
business to help our Country peoplein providing safe and pure drinking
water with low price.
Company Name-
Location-Slogan-
Mission-
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Business Description
Who are we?
Small-size water plant
What we offer? Supply Safe and Germs Free Drinking
water
High quality product
Affordable Price
This idea will help our country to drink
safe mineral water.
Product Line
Size Price
1lit 10
2 lit 18
5 lit 35
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TARGET CUSTOMER
Who are we targeting?
People who need safe water in regular basis, the areas which
are having only Fluoride water.
In our slum area Schools, colleges, House hold people etc are
expected.
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Business Goals
What are our goals
Main focus on our Slum area where we provide pure, safe
drinking water.
Customer Satisfaction Low Price
Efficient Staff
No compromise on Quality.
Helping the Community.
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Market Research
We conducted a survey and performed a SWOT analysis, to analyze
our business idea.
Survey: We used a survey questionnaire to find out whether our
product fulfils a need in the community and if we have potentialcustomers.
Based on the survey:
The response for planting a Mineral water in our slum was wonderful.
This business idea has a high rate of success.It will help the community .
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SWOT ANALYSIS
HelpfulIn achieving the objectives
HarmfulIn achieving the objectives
Inte
rnal
attributesoftheorganisation
Reasonable pricesDoor to door serviceWe are the one in our community.We can create good reputation of the companythrough low affordable price.Latest technology.Publicity through different strategies.
Limited budget for marketingConstant effort needed to stay in thecompetitionLack of customer loyalty in the brands.As the business is new in our area.
External
attributesoftheenvironmen
t
Good qualityProviding Safe drinking waterAs we are starting a new unique venture
that has a limited market in our area, so wecan be dominant in the industry.Select right locationSelect right market target.Its a profitable business and we think thatwe can recover our investment in a shorttime and can earn maximum profit.
1. New setup2. Low level income group may not afford
the product of our business.
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MARKETING STRATEGY
PRODUCT POSITIONINGPosition: Our plant will be one of the
kind setup that in the country.
Unique selling Proposition (USP)- Weoffer Safe drinking water with low price.
Focus: Providing Safe and Pure Drinking
water and then establish in to other
communities.
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PRICING
Our products will be at low pricecompared with the competitors.
Like
The Bottle of 2Liters, cost will beRs.10/-
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PLACE(DISTRIBUTION)
The plant will be centrally location close to
Slums, schools, colleges, malls, house hold customers and where
crowds are expected.
Door 2 Door service
Where all the people can be accessible
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PROMOTION
Advertising and Promotion Methods
We are using the following advertising methods :-
Pamphlet distribution
Posters
Low budget Internet Marketing like Website, Blogs, Face book etc.
Door 2 Door
T.V. Scrolling
Advertisement on Newspapers and Magazines.
Maintain relationship with Cooperators, school, colleges and Malls
to provide them in bulk.
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OPERATIONAL PLAN
Operational Flow Chart
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PROCESS
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ORGANIZATIONAL STRUCTURE
FINANCIER
Partner
ProductionManager
Machineoperator 1
Machineopertor2
SalesManager
Salesman1
Salesman2
MaintenanceDept.
Helper
Electrician
Helper2
Labor
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Financial Plan
Start-up Cost
Item Cost
Furniture 50,000.00
Equipment and Machine 1,00,000.00
Rent 15,000.00
Electricity 20,000.00
Transport 20,000.00
Publicity 15,000.00Insurance 1,00,000.00
Miscellaneous 15,000.00
Salaries 25,000.00
Required cash in hand 1,00,000.00
Total cost 5,64,000.00
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Conclusion
Our business will be successful because
we are doing social work and this idea
will help the country to drink Germs Free
Mineral Water , Mineral water will be
sold at very less price, so we can getprofits easily.
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