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MINDFUL CHOICES
MINDFUL CHOICESThere is growing emphasis on making responsible food choices.
Innovation that addresses both health and ethical considerations presents a strong opportunity for future growth.
Dagoba Organic Extra Dark Chocolate With 84% Cocoa (US)
Chocolate and Love Dark Chocolate and Sea Salt and
Caramel With Organic 55% Cocoa (Germany)
Raw Halo Artisan Raw Chocolate: Dark Chocolate With Mint (UK)
Hu Simple Dark Chocolate (US)
Debron No Sugar Added Dark Chocolate Blueberries And Strawberries (Norway)
Lifefood Organic, Bio, Raw, Vegan, Handmade Chocolate Bar
with Hemp (Italy)
Ethiquable: Whole Milk Chocolate with Coconut (Germany)
INN
OV
ATI
ON
SWEE
T SP
OT
ETHICAL BRANDS HEALTHIER BRANDSINNOVATION SWEET SPOT
“I feel good about what I eat”
Growth of food & beverage launches with ethical claims. (Global, 2017 vs. 2016)
ETHICAL CLAIMS GAIN MOMENTUM
“What I eat is good for me”
Average annual growth of food and beverage launches with better-for-you claims. (Global, 2017 vs. 2016)
BETTER-FOR-YOU CLAIMS RESONATE
5%
10%
15%
20%
25%
30%
Percentage of food & beverage launches with selected better-for-you claims (Global, 2013-2017)
Sugar Reduced/Free
Clean Label
Free From
2013 2014 2015 20162017
Visit Innova Market Insights at Vitafoods Asia, Singapore (Market & Trend Overview, Stand I23)
to see the full research.
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