Midas Denim for…

Midas Denim for…

“fashion and quality at its best price”

Why Midas?

THE MIDAS CONCEPT

• Greek mythology influence• Midas Touch

MIDAS DENIM• Special Collection of Jeans• Consists of both Men’s and women’s skinny and straight fit jeans• Modern gold detailing

Why Denim?

WHY DENIM?• Symbol of modern culture• On average every person owns at least 5 to 6 pairs• 86% of women select denim as their “go to” garment• Above all denim can be worn throughout the year

What trends influenced this?

AS SEEN ON STYLESIGHT… Gold detailing has become a most popular trend for denim!• Embroidery• Embellishments• Denim + Gold = wearable day and night• Denim jeans continues to make an impact on the runway

Who is our target market?

TARGET MARKET• Male and Female• Ages 17 - 26

The Product

WOMEN’S DENIM STRAIGHTGarment Description

-Description: Stretch Cotton Denim-Fiber content: 95% Cotton 5% Spandex-Details: Black Denim with light golden wash and thick Golden thread stitches visible as a pattern-Trims: Gold zipper, button and plates-Sizes: 24, 26, 28, 30-Color and PercentageBlack 60%Gray 10%Gold 5%Yarn-dyed Black 25%

WOMEN’S DENIM SKINNYGarment Description• Description - Stretch Cotton Denim• Fibre content – 70% Cotton, 22%• Polyester, 7% Viscose, 1% Elastane• Finish – Basic blue denim with thick

golden thread stitches visible as a pattern

• Trims: Gold button, zipper and plate• Sizes – 24, 26 ,28, 30, 32• Color and Percentage: 70% MB,

10% khaki, 10% Yarn dyed black, 10% Grey

MEN’S DENIM STRAIGHTGarment Description-Description: Stretch Cotton Denim-Fiber content: 70% Cotton, 22%Polyester,7%Viscose, 1% Elastane-Finish: Dark Blue Denim -Trims: Gold Zipper, Button & plate on back pocket, ripped-Sizes: 28,30, 31, 32, 34, 36,38-Color and Percentage: 50% DB, 25%MB, 25% B

MEN’S DENIM SKINNYGarment Description• Description: Stretch Cotton Denim• Fiber content: 70% Cotton,

22%Polyester,7%Viscose, 1% Elastane

• Details: Dark Blue with Golden plate on the right back pocket

• Trim: Gold buttons. Zipper and plate• Sizes: 28, 30, 32,34, 36, 38• Color and Percentage:Medium Blue50%Light Blue 25%Navy Blue 25%

Is Midas affordable?

Type Cost Retail PriceMen’s Straight Jeans

$23 CA $49.95 CA

Men’s Skinny Jeans $25 CA $49.99 CA

Women’s Straight Jeans

$25 CA $59.99 CA

Women’s Skinny Jeans

28.99 CA $56.65 CA

We know our customer!

WHO IS THE H&M CUSTOMER?They are Experiencers!• Spend high proportions of income• Fashion • Entertainment

WHO IS THE H&M CUSTOMER?

They are Strivers!• Trendy and fun loving• Resource constrained• Favour stylish products that emulate the purchases of those with greater wealth

POTENTIAL ADVERTISING STRATEGY:CELEBRITY ENDORSEMENT

ABOVE ALL..• We aim to add to the already existing satisfaction and delight that H&M

provides for its customers• We aim to increase brand loyalty• We aim to increase sales volumes and company profits

WE LOOK FORWARD TO DOING BUSINESS WITH YOU!!!!

Should you accept

THANK YOU!!!!!