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8/12/2019 Miami Grind
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8/12/2019 Miami Grind
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Entertainment
Introducing for the 1sttime in India , Party
inside the Swimming Pool
Fun casino games like roulette and slotmachines
Target practice with fake guns
Pole dancers, belly dancers, flare bartendersetc.
Hookahs and recliner chairs by the poolside
Tattoo parlours & Hair Braiding Artists
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Venue Details
The Tulip Star Ballroom (Mahagony)
Pre-function Area
Lawn
Poolside
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Dcor
The Tulip Star Ballroom & the pre-functionarea will be clubbed as the main party zone
The Assembly banquet hall will have a DJplaying hip hop music
The poolside will be the venue for hookahs &lounge music with a blend of alcohol &
elaborate food An elaborate buffet with starters ,main course& desserts at the lawns
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Detailing
Housekeeping staff to ensure no mess
First-class valet services catering to 8-10 cars at a
time, to ensure that guests dont have to wait for
long
Three security checks to avoid duplicity of passes
and thus achieve crowd filtering
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Food & Beverages
A 3-course meal served over an area of
approximately 6000 sq. ft.
6 bars at assorted locations one of them about 11meters in length and catering to about 60-80
people at a time
A mobile service staff to serve starters &
beverages and thus avoiding a rush at the bars
Hookahs served by the pool-side, where semi-
sleeper chairs will be placed
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Media
8 Hoardings strategically placed at premium locations for 10days
1 full page each with Hindustan times, Mumbai Mirror & Mid-
Day. 2 Half page insertions each with Hindustan times, Mumbai
Mirror &Mid-day
1200 seconds of free commercial time on one of the leadingradio channels commencing from 15-12-08
Internal mailers to corporate & call centers & BPOs
Media coverage by a leading television channel
Value of the above : INR 39,00,000
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Marketing
Tie up with a Leading Travel Co.
Tie-up with one of the leading coffee chains for
15 days for branding National sales team will also have the task of
selling similar or tailor made packages for their
existing and walk-in clientele.
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Target Segment
Demographics
Age: 2230 for regular & 30 + for V.I.P
Working Professionals in Mumbai
Tourists who are in town for the Holiday Season
Psychographics
A person who appreciates class, in all senses of the word.He/She knows his/her brands and doesnt mind spending,
to have a good time. Usually parties till the wee hours ofthe morning. One who can appreciate a good party, and isthe center of his/her circle, who gets his group to followwhere he/she leads.
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The Brand & the theme are synonymous
with style andtaste
Both exude a sense of power
Both are associated with wealth and class
Brand X and Miami Grind
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Benefits to the Presenting Sponsor
The event branding will read Brand X presentsMiami Grind at the Tulip Star
The above format will be seen on the hoardings, pressads, radio publicity, mailers & all other communicationpertaining to the event
Presenting rights on invites
DJ announcements
2 Vantage spots within the venue
Cost for the main sponsor: INR 15,00,000
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Logos as a Co-sponsor on hoardings and in press ads
Mention in all radio announcements
Branding on all the communication pertaining to theevent
1 vantage spot within the venue
Cost of the above: INR 8,00,000
Benefits to the Co-Sponsor
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Logos on hoardings at the base line
Logos on Press-ads at the base line
Mention in radio announcements
Cost for the above: INR 3,00,000
Benefits to the Associate Sponsor
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Our Vision
To deliver quality service to our
customers, by maintaining the highest
possible standards, and thereby
ensuring customer satisfaction time
and again.
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Our Aim
To strive to make
this New Years Eve bash...
the best in town,
with personalized quality service.
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Come celebrate
this New Years Eve
Cheer!
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