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Metrics, Metrics, Metrics (and tips) 2014 JobG8. Josh Gampel President Recruitics June 11, 2014. Our Services Recruitment marketing analytics PPC bid automation Recruitment marketing agency. What We Do - PowerPoint PPT Presentation
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Metrics, Metrics, Metrics (and tips)
2014 JobG8
Josh GampelPresident Recruitics
June 11, 2014
What We Do
We make it easy for recruitment teams to optimize the ROI on
their recruitment advertising spend.
Our Services
• Recruitment marketing analytics
• PPC bid automation
• Recruitment marketing agency
About Me
Last Night!!!
About Me - Really
• 10 + years in staffing and recruitment marketing
• Many years speaking on search marketing and leveraging marketing to build great teams
• Oversee the marketing and client service team at Recruitics. – 2+ million jobs / day– 20+ million applies / month
Agenda
• Market Landscape • Recruitment Marketing Analytics
– Five Critical Reports
• Current Noteworthy Trends • Areas of opportunity• Checklist to take home
Source: Lambay Advisors
Source: Lambay Advisors
65%
of all digital ad spending in the first half of 2013 used a performance-based pricing
model.
Source: Lambay Advisors
Source: Lambay Advisors
Source: Lambay Advisors
Dice Holdings: Niche Boards in Action
Rise of the Aggregators
Source: Lambay Advisors
Following the Money
In Summary
• $6 Billion Online Recruitment Ad Spend in the US
• 65% of media is bought on a performance basis
• 2018 Proj.= $11.4 Billion or $7 Billion Online
• My view… that’s a lot of money!
Analytics!!!!!!
Job Postings are your honeypot.
What’s Measured Is Managed
Conversion Metrics
• Job Views• Applicants• Conversion Rate
(CR)
ROI Metrics
• Cost per Applicant• Cost per Hire –
Can you provide this for your clients?
Five critical reports you need to create
1. Job Level Analytics2. Conversion Buckets3. Company Spend and Performance4. Source Tracking5. Trending Reports
Source Tracking
Monthly
Daily
Details
82%
of recruitment marketing dollars…
Was spent on 49%
of the jobs…
which only drove
2%of total applicants.
Recruitment Marketing In Action (Before)
Recruitment Marketing In Action (After)
151%
increase in applicants
33% decrease in CPA
#2: Generalist job boards aren’t dead, but..
Current Trends
Job seekers are going mobile.
Source: Glassdoor.com
Source: Beyond.com
95%
of Fortune 500 companies do not have mobile-optimized website.
Source: Imomentous, Corporate Mobile Readiness Report, 2014
Indeed This week
• Acquisition of Mobolt to break down corporate apply barrier.
• Data they shared…– 50% of job searches are mobile (double
YOY)– 2.2 million sponsored jobs on the site– 275k on mobile. (Supply/Demand
Mismatch)
Social Media Recruiting has grown up
Proprietary and Confidential - Not for distribution without the express permission of Recruitics, Inc.
Proprietary and Confidential - Not for distribution without the express permission of Recruitics, Inc.
Proprietary and Confidential - Not for distribution without the express permission of Recruitics, Inc.
Areas of opportunity
Get Smarter about your email marketing
Retargeting
Real Time Bidding
Cross Platform
1. $6 Billion Dollar Market and Growing2. 65% of digital media is performance based3. What’s measured is managed. Get proper
data in place.4. Key Reports:
• Job Detail• Conversion Buckets• Company Performance• Source Tracking• Trending Analysis
5. Mobile is the future, plan for it now6. Social is Strong – Leverage Existing
Channels7. Follow the digital world – it’s a look into the
future8. Areas of Opportunity
• Email Marketing• Retargeting• Real Time Bidding• Cross Platform Tracking and Advertising
Takeaways
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