Merchandise Management Final Project

Sparkle

By Julia Barteau

Mission Statement

!  Sparkle is devoted to giving young girls the opportunity to have the best of personal care products. Sparkle joins with Make a Wish Foundation to teach young girls how to care for themselves along with children in need. For every item that is sold, fifteen percent of the

profit goes toward a child and their wish. Sparkle believes in teaching and

caring for everyone yet in a trendy, colorful and fun way.

!  Sparkle is unique because it relates to young girls who want fun and exciting personal care products. Sparkle does not sell the average shampoo and conditioner. We offer products that give the client a trendy addition to their fashion look as a whole.

!  Sparkle will be sold through high end department stores such as Nordrom or Bloomingdales

!  The selling period will be the Spring of 2013 which includes January through July

Mission

Philosophy

Customer Profile Demographics

Geographic • Region: All • City Size: All • Urban • Climate: All

Demographics • Age: 35- 40 • Sex: Female/Male Parent • Family Oriented • Income: 100K + • Education: College Degree • Occupation: Parent/ Working

Psychographics !  Kara Marie:

•  14 year old girl •  Looks up to her older sister, Maggie •  Fashion is her top priority •  Loves soccer and cheerleading •  Loves down time like getting her

nails done and going shopping •  Family highly involved in volunteer

work •  Counting down the days till she can

drive •  Wants a shimmery pink Range

Rover

Day In The Life

Style Number

Sheet

Shimmer Shampoo

!  Shampoo that brings out the shine in curly, straight or thick hair leaving a hint of glitter after rinsing

!  1A11214

!  Strength lasting shampoo that leaves a scent of natural coconut

!  1A12124

Coconut Shampoo

!  Shampoo that leaves the hair smelling fresh and fruity with the scents of raspberry and vanilla

!  1A14634

!  Shampoo that not only nourishes the hair but leaves a sleek shine to every strand

!  1A13514

Lengthening Shampoo Raspberry Vanilla

Extra Strength Shine Conditioner

!  Conditioner that pairs with the Shimmer Shampoo creating the perfect shine with specks of glitter infused in the conditioner

!  1A21213

!  Combining the Coconut Shampoo and Coconut Conditioner together brings out the perfect beach feel to any style of hair

!  1A22123

Coconut Conditioner

Lengthening Conditioner

!  Creating the perfect balance between the Lengthening Shampoo and Conditioner brings strength to hair and prevents breakage

!  1A22313

!  Vanilla Conditioner is the perfect compliment to Raspberry Vanilla Shampoo. This conditioner has a light scent and can be mixed with any of the shampoos creating the perfect balance between scents

!  1A24143

Vanilla Conditioner

Sparkle Wash

!  This perfect blend of shimmer and shine leaves the body glowing after every use

!  1A31212 !  The Shimmer Sent Stick is the perfect

travel size so anyone can stick it their purse for on the go purposes. It leaves the body feeling fresh with light scent of coconut

!  1A32122

Shimmer Scent Stick

Vanilla Cream Body Gel

!  Vanilla Cream Body Gel used as multi purpose soap. It compliments all the shampoos and conditioners well.

!  1A33643 !  The shimmer Luffa is used with

the Sparkle Wash or Vanilla Cream. The Luffa leaves to body feeling soft and exfoliates the skin with every use.

!  1A41361

Shimmer Luffa Sponge

Sparkle Shower Cap

!  It is not always healthy for hair to be washed every day. The Sparkle Show Cap gives young girls something cute to wear while keeping their hair protected from water.

!  1A42151

!  Sparkle Shower Shoes let the traveling girl be safe and clean but stylish at the same time. The shoe is plastic and meant for multiple wear times.

!  1A43251

Sparkle Shower Shoes

Remembrance Bracelet

!  The Remembrance bracelet is one of the key items for Sparkle. It connects the Sparkle client with the Make a Wish child. This bracelet is attached to every item Sparkle sells; giving the Sparkle client something to remember how they helped make a wish of a child come true.

!  1A51151

Shimmer Shampoo

Coconut Shampoo

Lengthening Shampoo

Raspberry Vanilla Shampoo

Extra Strength Shine Conditioner

Coconut Conditioner

Lengthening Conditioner

Vanilla Conditioner

Sparkle Wash

Shimmer Scent Stick

Vanilla Cream

Body Gel

Shimmer Luffa

Sponge

Sparkle Shower

Cap

Sparkle Shower Shoes

Make A Wish

Foundation Star Bracelet

Introductory Floor Plan

Beginning on Hand: 1930 Sales: 1930 x .40 = 772 Ending on Hand: 1158

A dress-like wall stand with pull out drawers on the

side for under stock; made of painted white Brazilian

Oak wood A,B,C,D,E

Square table unit that displays products with four

drawers on all sides for under stock. Made of

painted white Brazilian Oak wood.

F,G,H,I,J

Fixture Description

Maintenance Floor Plan

Beginning on Hand: 1158 Sales: 1158 x.40 = 643 Ending on Hand: 695

Clearance Floor Plan

Beginning on Hand: 695 Sales: 695 x .30 = 209 Ending on Hand: 486

Business Card

P R E S S

R E L E A S E

Sparkle thanks you for your time and consideration