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STM storage
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Memory Stage Model
Sensory Memory
• Iconic (Visual)
• Echoic (Auditory)
STM storage
1 7 7 6 1 8 1 2 1 9 8 0 2 0 0 1
Chunking
1776 1812 1980 2001
Magic Number 7
• George Miller7 plus/minus 2 is capacity of STM storage
Website Addresses
When long and meaningless (to you), are very difficult to remember.But experience or familiarity with the address allows you to chunk and recall an address with relative ease.
For example,
• http://www.wwnorton.com/college/psych/psychsci2/content/outlines/ch07.asp
Serial Recall
• Primacy and Recency Effects
• Demonstration of Iconic Storage http://www.ulb.ac.be/psycho/fr/docs/museum_en/Experiments/Sperling-exp.html
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