Membership Workshop - 2019 MidWinter - DAV · 2019-03-05 · Membership Workshop DAV Mid-Winter...

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Membership WorkshopDAV Mid-Winter ConferenceFebruary 24, 2019✪

Doug WellsNational Membership Directordwells@dav.org(859) 442-2060

Interim Membership Committee

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• Melissa “Tank” Hernandez, MO Chairperson

• Joy Leapheart, AR

• Mario Flores, CA

• Stan Ashford, MD (VA)

New Membership Goal Dynamic

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• Emphasis on New Members – Part or Full

• Membership Prospect “Hot List”

• Membership System Limitations

• New CRM Geocoding

• Prospect File Requests

• PL and Trial Lists to Departments Quarterly

• Mail Merge Letter and Instructions

• Evolving Process

“Hot List” Requests

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• Most recent prospects (400K)

• Chapters must request from NHQ

• Zip Codes – a few at a time

• Membership List Request Form

• 1-888-236-8313

• MembershipPublic@davmail.org

Accessing the Online Application

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You can access the DAV online membership application on any personal computer, smartphone, or tablet. If you have a device with internet access, you always have a DAV membership application!

Access the Webinar in the Members Only Section.

FirstNameLastNameZipCode@davdonor.orgDouglasWells41042@davdonor.org

Mobile Device Application

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dav.org/memberapp

New Membership Application

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• $10 Monthly Payment

• Credit Card is Required

New Membership Application

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• $10 Monthly Payment

• Credit Card is Required

A New Paradigm in Recruiting

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• Service First

– VA Claims Assistance

– Transportation Network

– Local Veterans Assistance Program (LVAP)

– All Veteran Career Fairs

• Legislative Efforts (Commander’s Action Network)

• Chapter Meetings and Other Functions

• Offer Membership

A New Paradigm in Recruiting

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• How to Recruit Trial Members or Other Member Prospects?

– Letters

– Emails

– Phone Calls

– Visitation

– Invitation to Events (Picnics, etc.)

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Member Advantages Partners• Members enjoy discounts and special offers from our growing family of

partners.

• In return for our members using their services each of these partners give back a portion to DAV.

• Visit www.dav.org/membership/member-advantages to learn more about the offers and stay updated on new partners

March Membership Madness

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March Membership Madness

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• Department Champion

• Department MVP

• Top Individual Recruiter

• Runner-up

• The winning Departments will also receive $250 Gift Cards from Office Depot!

• Higher Conversion Rate

• Any Online Recruiting Platform Can Be Used

• March 7th – 27th

Questions and Answers

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