Member Retention & Social Media Digital... · 2018-12-01 · Surprise & delight 4....

Member

Retention &

Social Media

Who am I…

Who are Teneo?

What we do…

The Growth of Social…

• 54% of people watching sports on TV checked social media while doing so

• Facebook is the runaway most popular platform to check while watching sports

• 33% of attendees at sports events checked social media while there

“You either adapt your strategy or you no longer reach your own audience.” - Paul Rogers, Head of Digital at AS Roma

3 Simple Steps…

1. Know your members

Why do people belong to groups?

Social factors A sense of belonging

Feeling of community

Non-judgmental environment

Personal factors To learn & develop

Family

Aligned in beliefs & Values

2. Engagement

Create content that’s… 1. Interesting to your audience 2. Evokes emotion 3. Surprise & delight 4. Practical 5. Readable 6. Short 7. Credible 8. Visually engaging 9. Timely 10. Provides Utility

3. Measure

Thank you.