Meijer Logo Standards - meijervendornet.com Meijer Logo... · PANTONE 286 C Incorrect Usage DO NOT...

Meijer Logo 2C.pdfMeijer Logo 2C.eps

Minimum SpaceThe width of the meijer “r” indicates theminimum clear space around the logo.

Meijer Logo StandardsThe Meijer logo is a registered trademark of Meijer Inc. For the integrity and consistencyof the Meijer Brand it should be presented following the guidelines shown here.

2 Color LogoWhenever possible use the 2 color logo on awhite, or lightest color background availablethat is closest to white.

ColorsThe Meijer Red and Blue anchor the brand.Depending on the usage the logo colors should adhere to these values.

Questions & approvals on use of the Meijer logo can bedirected to Meijer Advertising Creative Department.

C0

M95

Y100

K0

HEXdd1321

R221

G19

B33

PANTONE485 C

C100

M66

Y0

K0

HEX0a4d8c

R10

G77

B140

PANTONE286 C

Incorrect UsageDO NOT attempt to recreate the logo type.

DO NOT distort or skew the logo in any way.

DO NOT modify the logo’s approved colors.

DO NOT use individual elements of the logofor creative effects.

DO NOT �ip or rotate the logo off it’s axis.

DO NOT bevel, dimensionalize, add a glow,drop shadow, or outline to the logo.

DO NOT use the logo as part of a headline.

1 Color LogoUse only when limited in colors.1st option - Pantone 485 C. 2nd option - Black.

Reverse LogoUse in reverse only when white backgroundcannot be made available and backgroundis dark enough to clearly de�ne entire logo.