MEEZAN Product Not Affected by Recession[1]

PRODUCT NOT AFFECTED BY RECESSION

Prepared by:Muhammad Salman KhanMuhammad Ali MakatiMuhammad Imran Khan

WHAT IS RECESSION?

It is a recurring period of decline in total output, income and unemployment usually lasting from 6 months to a year. This down turn is marked by widespread contractions in many sectors of the economy. It is a shorter cycle then depression.

IMPACT OF RECESSION ON MEZAN

HISTORY OF MEZAN COOKING OIL

• Mr. Naveed and Mr. Zulfiqar are the owners of Mezan Oils Mills. Before the establishment of Mezan Oils mills Mr. Naveed and Mr. Zulfiqar both were the partners with their uncle Mr. Ahmed who is the owner of Kisan oils. After some years they both established their own oil mill know as MEZAN

OILS MILLS.• Mezan brand was launched in year 2000 from the platform of

Paracha Textile Mills Limited (Ghee Unit) which is the fastest growing FMCG Company in Pakistan

HISTORY OF MEZAN COOKING OIL

• Its core objective behind coming into the fast moving consumer goods market was to bring quality products within everyone’s reach which is the social responsibility of the company towards the society and company feels that it is also the right of every consumer.

MARKETING MIX

Product• Mezan Canola Cooking Oil• Mezan Soybean Cooking Oil• Mezan Sunflower Cooking Oil• Mezan Banaspati

MARKETING MIX

PriceCompany Rates wholesaler Rates Retailers Rates

1 liter pouch Rs 107Rs 109 Rs 120

½ liter pouch Rs 54Rs 56 Rs 67

2.5 liter tin Rs 275Rs 277 Rs 290

5 liter tin Rs 560Rs 562 Rs 580

1 liter bottle Rs 120Rs 122 Rs 135

3 liter bottle Rs 350Rs 352 Rs 363

10 liter can 1100Rs 1102 Rs 1180

16 liter tin Rs 1675Rs 1677 Rs 1800

MARKETING MIX

Place

PARACHA TEXTILE MILLS LIMITED (Ghee Unit) A/22, S.I.T.E,Mauripur Road, Shershah Road, Karachi.Tel: 021-2561101-5Fax: 021-2581777Email: marketing@mezangrp.com

MARKETING MIX

Placement/Promotion Mezan promote their products through media, exhibition, event, online

contest and other trade incentives to distributors and wholesalers

MARKET SEGMENTATION

Mezan Oils Mills launched uniform and standardized product therefore, there is no need for market segmentation because the wants and other characteristics (i.e. geographic, demographic and buying behavior) of their target market are somewhat similar.

TARGET MARKET

Mezan’s target market includes :

• Lower income group

• Middle Income group

Mezan Cooking Oil

Packaging• 1 Liter Pouch• 1/2 liter pouch• 2.5 liter tin• 5 liter tin• 1 liter bottle• 3 liter bottle• 10 liter can• 16 liter tin

Mezan Cooking Oil

Product ConceptMezan’s product concept is Balanced diet and Balanced life.

Mezan Cooking Oil

Consumer Benefits• Easily available• Affordable prices• Good for health• Good smell

Retailer Benefits• The margin of Retailers are good enough.• Profit ratio is much more than other cooking oils.

Mezan Cooking Oil

Shelf Life The shelf life of Mezan Cooking oil is Minimum 9 months.

Mezan Cooking Oil

Q#1) what is your monthly income?

Mezan Cooking Oil

Q#4) Are you a consumer of Mezan?

Mezan Cooking OilQ#4) How much satisfied are you with your brand of cooking oil? (Including Mezan)

Mezan Cooking Oil

Summary