View
214
Download
1
Category
Preview:
Citation preview
Meeting
23 November 2007
Dumex Year-end PartyDumex Year-end PartyDumex Year-end PartyDumex Year-end Party
Our goal and target guestsOur goal and target guests
• To say thanks to our partners• To introduce our new products: baby cereals and specialties and
• Trade: SDF, key DRCs and super markets• Nutrition: KOLs, Pediatricians, Obstetricians, Nutritionists
Our Goal:
Our Target guest:
Events and BudgetEvents and Budget
•Events: in 4 key cities (HCM, Hanoi, Da Nang, Can Tho) for Trade and Nutrition
Date of party No of guests NoteHCM Medical channel 02 Dec'07 330 Lunch(Lion restaurant) Trade 02 Dec'07 263 DinnerHanoi Medical channel 09 Dect'07 230 Lunch(Daewoo Hotel) Trade 09 Dect'07 278 DinnerDa Nang Medical channel 12 Dec'07 115 Lunch(Hoang Anh GL) Trade 12 Dec'07 138 DinnerCan Tho Medical channel 15 Dec'07 115 Lunch(Golf hotel) Trade 15 Dec'07 120 Dinner
•Budget: # 70K ?– MKTG: 50K–Nutrition: 15K–Trade: 5K
No of Guests No of Guests
No of guest cost per person Cost
Guest staff Total Guest Staff TotalHanoi 27++ 210 20 230 243 35 278 508 14,402 Danang 17++ 100 15 115 112 26 138 253 4,516 HCM 16++ 300 30 330 231 32 263 593 9,962 Cantho 14++ 100 15 115 90 30 120 235 3,455 Total 710 80 790 676 123 799 1,589 32,335
Nutrition TradeQuantity
Whole country
Year-end Party programYear-end Party program
Nutrition AgendaTime Module Speaker11:00 Welcome guest MC11:30 Welcome speech Rich11:35 Nutritional shortfalls in the Diet of Vietnamese Infants Dr. Hoa
11: 50 New products from Numico-Dumex Manh Hai
12:00 Lunch
12:20 Lucky draw: the 3rd prizes & karaoke MC12:35 Quiz game & Lucky draw: the 2nd prizes MC12:50 Quiz game & Lucky draw: the 1st prizes MC13: 15 Quiz game & Lucky draw: The special prize & karaoke MC
13:30 Thank you Manh Haiand door gift Dumex staffs
Year-end Party programYear-end Party program
Trade AgendaTime Module Speaker17:30 Welcome guest MC18:00 Opening speech Rich18:05 “ Cuøng ñoàng haønh, Cuøng lôùn maïnh”
Tho
18:20 Dinner
18:40 Lucky draw: the 3rd prizes & karaoke MC19:00 Quiz game & Lucky draw: the 2nd prizes MC19:20 Quiz game & Lucky draw: the 1st prizes MC19:40 Quiz game & Lucky draw: The special prize & karaoke MC
20:00 Thank you Thoand door gift Dumex staffs
6m
20m
elevator
LION Restaurant
stage
Foyer in HCM Foyer in HCM
elevator
stage
Reception table
Specialties display table
Decoration - Lion Restaurant in HCM Decoration - Lion Restaurant in HCM
Baby cereal display table
Back drop
5m*3m
Screen
1.8m*2m
Hanging banners
vertical banners
17.2
m32.5m
Stage5*3m
HANOI DAEWOO HOTEL
Foyer in HanoiFoyer in Hanoi
ELEVATOR
Back drop
5m*3m
Lock the door
Display tables Stage5*3m
Back drop
5m*3m
Screen
1.8m*2m
HANOI DAEWOO HOTEL
Hanging banners
Hanging banners
ELEVATOR
Decoration – Daewoo Hotel in Hanoi Decoration – Daewoo Hotel in Hanoi
vertical banners
18.6M
21M
HAGL HOTEL
Foyer in Da NangFoyer in Da Nang
ST
AG
E
HAGL HOTEL
Display table
Display table
6.7m* 3m
Ba
ck
dro
p
5m
*3m
Screen
1.8m*2m
reception
vertical banners
Hanging banners
Hanging banners
Decoration – HAGL in Da Nang Decoration – HAGL in Da Nang
23.2
m11.7m
Golf hotel
stage
Foyer in Can ThoFoyer in Can Tho
Stage4.5*1.9m
Lock the door
Display tables
Decoration – Golf in CanTho Decoration – Golf in CanTho
rece
pti
on
Back drop
3m*1.8m
Screen
1.8m*2m
vertical ban
ners
Han
ging
ban
ners
DecorationDecoration
• Stage: – Backdrop– Screen– Podium– Micro
• Display table: 2 product display tables (baby cereals and specialties)• Banner:
– Hanging banners: 2 layouts (4 of each)– Vertical banner: 2 layouts (1 of each)– Welcome banner: 1
• Balloon:
Back dropBack drop
Welcome bannerWelcome banner
Hanging banner and vertical bannerHanging banner and vertical banner
Lucky draw prize boardsLucky draw prize boards
Karaoke and quiz game prize boardsKaraoke and quiz game prize boards
GiftsGifts
• Door gifts and thank-you gifts: Jackets
Gift boxGift box
Karaoke and Quiz game giftsKaraoke and Quiz game gifts
Lucky draw giftsLucky draw gifts
Budget
HN,HCM 1750 USD/city 28,175,000 DN, CT 750 USD/city 12,075,000
Estimate budget for lucky draw in HCM/Hanoi
Giải Loại quà Thành tiền
01 Giải đặc biệt Samsung TV Slim Fit 25 inch 4,800,000
02 Giải nhất Microwave Sanyo 4,200,000
03 Giải nhì fruit juice blender 2,100,000
04 Giải ba electric thermos flask Sharp 1,050,000
12,150,000 TOTAL
Giải Loại quà Thành tiền
01 the special prize LCD TV Sam Sung 32 inch 11,000,000
02 the 1st prizeHN: Washing machine
HCM: refregirator 10,000,000
03 the 2nd prize Microwave 4,000,000
04 the 3rd prize Oven 3,200,000
28,200,000 TOTAL
Estimate budget for lucky draw in Da Nang and CanTho
Karaoke and Quiz GameKaraoke and Quiz Game
• Goal: To make noise the party• Preparation: Manh Hai and Trang
Recommended