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What makes a great gretail experience?retail experience?
The Code of Compelling Retail Experience h h C i i states that the Customers experience is
determined the Retailer’s ability to deliver on 4 key Attributes.
Off U i d A h i C lOffer a Unique and Authentic Culture
Feel ComfortableFeel ComfortableBe Current
h C h Cl bBring the Customer into The Club
The Code of Compelling Retail Experiencecreates a lasting impression with your creates a lasting impression with your
customers.
Become part of the Customers Identity
M k h MMake the customer want More
Create a Buzz about the ExperienceCreate a Buzz about the Experience
What makes a great gretail experience?retail experience?
Conceptual Conceptual D l t Development
Examplep
copyright RLWdesign 2011copyright RLWdesign 2011
Def: rapt adj.j1. Deeply moved or delighted, enraptured.2. Deeply moved, engrossed.
copyright RLWdesign 2011copyright RLWdesign 2011
The runway, assembled from slabs of book matched marble, leads to an oversized Jeff Koons inspired Grand Truck.
Introducing the client to display tables of minimalist design, a spacious showroom, crowned by a woven ceiling that represents Collaboration.
At (rapt) designer collections are interwoven with each other to create a one of a kind fashion statement for the career oriented Bayview VillageAt (rapt) designer collections are interwoven with each other to create a one of a kind fashion statement for the career oriented Bayview Village
Shopper.
The footprint is 25 feet wide by 80 feet deep for a total of 2000 square feet.
The estimated construction cost is $300 per square footThe estimated construction cost is $300 per square foot.
copyright RLWdesign 2011
The fitting rooms are 6 feet wide by 9 feet deep and are designed to be the best fitting rooms in the world and were inspired by contemporary
Manhattan interior design; every aspect of exemplary convenience and service is available.
The perfect location to settle into and relax with the (rapt) signature beverage,The perfect location to settle into and relax with the (rapt) signature beverage,
each fitting room is has seating for 2, a side table, wood floor, contemporary Tibetan rug, perfect lighting, door bell, call bell,
and a table with a selection of items to help you freshen up after a busy fitting session.
The washroom is similarly designed and discreetly availableThe washroom is similarly designed and discreetly available.
copyright RLWdesign 2011
The (rapt) ribbon is central to the theme and is inspired by the Ingo Maurer ribbon shown here.
It represents passion , softness, detail, and (rapt)ure.
copyright RLWdesign 2011
(rapt) ( p )copyright RLWdesign 2011
Trunks are an outward sign of an individuals place and style.They inspire the viewer to consider and imagine what might be inside; something special?
copyright RLWdesign 2011
(rapt) ( p )copyright RLWdesign 2011
(rapt) is contemporary and the transaction will be contemporary too(rapt) is contemporary and the transaction will be contemporary too.
The (rapt) app connects thousands of like minded users to assist the client in selecting the perfect item.
There is no obvious POS area, most transactions will take place in situ where the look was assembled.There is no obvious POS area, most transactions will take place in situ where the look was assembled.
copyright RLWdesign 2011
(rapt) ( p )copyright RLWdesign 2011
(rapt) ( p )copyright RLWdesign 2011
A wide and tall expanse of glass ensures that (rapt) is has is open to view from the mallA wide and tall expanse of glass ensures that (rapt) is has is open to view from the mall.
The unique use of coloured glass panels gives the impression of looking through a coloured lens.
It says Stylish and Confident. y y
copyright RLWdesign 2011
(rapt) ( p )copyright RLWdesign 2011
I t ll ti Sh tInstallation Shots
BousadaBousadathe art of flooringthe art of flooring
Bl EBlur EyewearARE 2009ARE 2009
Award Winner
C dit V ll H it l Credit Valley Hospital Gift Shopp
Gift In Kind Public Service
d lHydropoolCorporate Showroom
& Training Centre
WolverineWolverineSquare One SCSquare One SC
Designers OpticalDesigners OpticalOakville OntarioOakville Ontario
Seen Vision CareSeen Vision CareYorkdaleYorkdale
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