Medicine Hat 2010 - Everything Old Is New Again

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http://www.youtube.com/watch?v=6ILQrUrEWe8

Everything Old is New Again:The Fundamentals of Fundraising in

the Digital World

Fundraising 1.0

EventsDirect Response/

Annual

Major &

Planned Gifts

Services &

MembersOnline

Fundraising & Revenue Programs

Telephone

Mail

In-Person

Prospects

E-mail?

Fundraising 2.0

EventsDirect Response/

Annual

Major &

Planned Gifts

Services &

Members

Fundraising & Revenue Programs

Telephone

Mail

In-Person

Prospects

Online

EVERYTHING OLD IS NEW AGAIN

STEP ONE

Be a good fundraiser

Build a Campaign

Tell a compelling story.What’s your story?

EVERYTHING OLD IS NEW AGAIN

STEP TWO

Be a good fundraiser.

Be a better marketer.

EVERYTHING OLD IS NEW AGAIN

STEP THREE

Let go

Keep your messaging strong, consistent.

EVERYTHING OLD IS NEW AGAIN

STEP FOUR

Make mistakes…

…get data

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