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“Medicine Cabinet” is designed to gather medical information from patients in a clear and simplified manner to enhance communication. Individuals can use the app on a regular basis to learn about symptoms, ingredients, dosage, market brands, side effects, etc in an interactive way. The app will be on the family agenda to keep track of medications of each member of the family. It will provide reminders and notifications on medication expiration dates, refills, and schedules. Finally, the app covers referrals to physicians. In case of a serious condition, if users are in need of professional medical care, the app suggests available physicians with specific specialties for patients contact. Additionally, the app was designed with great consideration to cultural and ethnic values and is available in Spanish and Mandarin Chinese versions.There is a great focus on usability, interactivity, user experience and user interface to create clarity, facilitate communication, and avoid confusion while managing the medical needs of the family. Medicine Cabinet goes beyond the basic functionalities of a typical medical app. It is customized and personalized to guarantee the health and well being of loved ones.
Citation preview
New Product Development
Tristan FacklerSara FaizpourClement JuillardRicardo LenisSrushty ParsanaParitt Ruengvisesh
The Mad Hatters
THE MEDICINE CABINET
Opportunity IdentificationFamily Healthcare
• Small, Local, Trusted
ObjectiveMcKesson / Mobile Health
• Number 1 Pharmaceutical Distribution in US and Canada• 52% of US Hospitals and 20% of Physicians Use McKesson• 43% of US Physicians Use Mobile Health Technology
500Mmedical app users
by 2015
$400Mmarket for mobile
health apps by 2016
B2B to B2CMcKesson Medical App
• Why B2B to B2C?Recognition and Awareness of End UsersRecommitting Medical Professionals as Partners to McKessonCreating Value for Professionals and Patients
End User
Customer SegmentationPatients
• Caregiver• Chronically ill• Healthcare Interested
Professionals
• Clinical Doctors• Independent GP• Medical Students• Pharmacists• Nurses
Olivia James42. San Francisco. Mother of 2Olivia is a 42 year old mother of two. She has a son who is 12and a daughter who is 6. She is also a freelance graphic designer and things can get hectic sometimes.
She would really appreciate a way she can keep track of themedical needs of the family while she is busy with her job.
Likes>Keeping up with the latest trends in design.>Planning family gathering.>Creating a balance between personal and professional life.
Dislikes>Poor time management.>Not following a routine for household tasks.>Procrastination.
BehaviorUse of Mobile Devices
Availability
Tech Savvy
Medical Knowledge
Daniel Scott33. Houston. Medical StudentDaniel Scott has been a Houstonian since 1985. He graduatedfrom Texas A&M University in College Station with a Bachelor ofArts degree in Biology in 2008. He then received her Doctorateof Medicine from Baylor College of Medicine in 2012 and is completing his internship and pediatric residency at BaylorCollege of Medicine affiliated hospitals
Likes>Keeping up with the latest trends in Medicine.>Conducting research in his field of study.>A structured and strategic patient management system.
Dislikes>Poor time management.>Lack of concentration.>Procrastination.
BehaviorUse of Mobile Devices
Availability
Tech Savvy
Medical Knowledge
THE MEDICINE CABINET
MY CABINET
PROFILE
BODY ACHES
CALENDAR
PHARMACIES
Tap on different body parts to specify the location of pain. You can then start search-ing based on medical information entered in your profile. Medicine Cabinet gives you search results compatible with your body.
Family-Oriented
Personalized
User Experience
User Interface
Informative
Value Propositions
3 Languages
Do you smoke?
Do you drink?
Do you excercise?
QQ WW EE RR TT YY UU II OO PP
AA SS DD FF GG HH JJ KK LL SearchSearch
123123 123123
ZZ XX CC VV BB NN MM ??..
!!,,
Name: Age:
Weight: Height:
Blood Type:
Do you suffer from any medical conditions?
Specify:
Have you undergone any operations?
Do you suffer from any drug allergy?
Are you currently on any medications?
Specify:
Yes No
Yes No
Adelabi Oru 55
146 Lb. 5’ 7”
A+ A- B+ B- AB+ AB- O+ O- Unknown
Yes No
Specify:
Yes No
ProfileProfileLabel
NEW USER PROFILE
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
Medical CabinetMedical Cabinet
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mgIBUPROFEN
200mg
IBUPROFEN200mg
IBUPROFEN200mg
Pick your achePick your acheBack
iPad 8:35 PM
Search Ache
CIRCULATORY SYSTEM
THE HUMAN BODYTHE HUMAN BODY
CATALOGCATALOG BODY ACHESBODY ACHES PHARMACIESPHARMACIESCALENDARCALENDAR PROFILEPROFILEMY CABINETMY CABINET
Enoxaparin is a medicine used to treat certain heart problems like heart failure. Heart failure results when the heart can't pump blood well enough to supply the body’s needs. If you have heart failure, digoxin can improve your heart's ability to pump blood. This will often improve symptoms such as shortness of breath. Enoxaparin can also help people who havea rapid or irregular heartbeat. .This can be caused by a heart problem called atrial fibrillation. Enoxaparin helps by slowing down and controlling the heart rate.
ENOXAPARIN
Dronedarone is used to treat people who have had atrial fibrillation (a heart rhythm disorder that may cause the heartbeat to be fast and irregular) or atrial flutter.
DRONEDARONE
HeartHeart
MEDICATION INFO
Pick Your MedicinePick Your MedicineLabel
ADVIL CONGESTION RELIEF TABLETS Generic MedicationGeneric Medication
Contains: ibuprofen & phenylephrine. Ibuprofen 200 mg pain reliever/fever reducer (NSAID); Phenylephrine HCl 10 mg nasal decongestant. Non-drowsy relief of: sinus pressure, nasal swell-ing & congestion, and headache. 1 pill dosage.Temporarily relieves these symptoms associated with the common cold or flu: headache; fever; sinus pressure; nasal congestion; minor body aches and pains. Reduces swelling of the nasal passages. Temporarily restores freer breathing through the nose.
CATALOGCATALOG BODY ACHES PHARMACIESCALENDAR PROFILEMY CABINET
ADVIL CONGESTIONRELIEF TABLETS
IBUPROFEN 200mg
PRODUCT DETAIL
INGREDIENTS
DIRECTIONS
WARNING
That is one of the biggest pluses of Advil is that you can regulate yourself. One pill works fine? Great! Doesn't quite cut it? Okay, take another. Always be careful to keep track of what you've taken and when, however, since you should take no more than 2 tablets every 4 to 6 hours, and no more than 6 tablets total in 24 hours.
THE CALENDAR
Manage Your ScheduleManage Your ScheduleLabel
Medical Calendar
Adelabi Oru
Rinsola Oru
Bernard Oru
Bisola Oru
Nosike Oru
Nosike OruFerrous Sulfate 325 mg 30 tabletsTake medication on an empty stomach 1 hour before or 2–3 hours after a meal.Date Filled 02.19.2011 Discare After 05.18.2012
Buffered Vitamin C 1000 mg 90 TabletsTake one tablet daily or as directed by a health-care practitioner.
Vicks Nature Fusion Cold & Flu Nighttime Relief Liquid Real Honey 8.0 OZRefill date close. (03.12.2011)
Coricidin Hbp Tablets Cold And FluNeeds Refill
Janu
ary
Janu
ary
Febr
uary
Febr
uary
Mar
chM
arch
April
April
325mgFr Sulfate
325mgFr Sulfate
325mgFr Sulfate
325mgFr Sulfate
MARCH 3RD 2011
CATALOGCATALOG BODY ACHES PHARMACIESCALENDAR PROFILEMY CABINET
My Tasks
UrgentToday OK
Medicine Cabinet
Setting
Top Priority
Family Profiles
Pharmacies
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
Medical CabinetMedical Cabinet
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mg
IBUPROFEN200mgIBUPROFEN
200mg
IBUPROFEN200mg
IBUPROFEN200mg
Medicine CabinetMedicine Cabinet
Age:
Name: Jessica Jones
24
Weight:
Height:
146 Lb.
5’ 7”
Medicine Cabinet
PharmaciesFamily Profiles
Mary Jones19Status: In Class
Lowell School
Family Profiles
8
4
2
12
CompetitionHealthcare Apps
• Kaiser Permanente• Cardinal Health Inc.• Mayo Clinic• Drug Retailing Chain Apps• WebMD / Med Scape / Symple
Go To Market StrategyKey Points
• Information• Promotion• Downloading• Engagement
Financial SummarySales Forecast
• Online Prescription
• In-app Purchases: Annual Subscription for $0.99 Per User • Online Advertising: Using Google Admob
Financial SummarySales Forecast
• Assuming Online Prescriptions A re Never Used
KPI: Mobile App AnalyticsAcquisition
• Top 10 List of Free Apps, iTunes & Google Play• 5 Star Feedback• 100k New Users / 6 Months & 100k Active Users / 1 Year
Behavior
• 500,000 App Openings/Visits in 6 Months• Maintain Average 5 Screen Views• Maintain Average Session Length Above 3 Min
Conversion
• Click Through Rate More Than 1.5% (Average 1.37%)• Average Revenue Per Prescription 68$
Next StepsStrategies
• UK, Canada, France, The Netherlands• Celesio with Operations in 14 European Countries• Develop More Language Capabilities
THE MEDICINE CABINET
RisksA Competitive Market
• Hackers (Theft/Viruses)• Infringement of HIPAA• Human Error & Fraud • Lawsuits• Natural Disasters
Contingency PlanStrategies
• Backup System via Cloud Storage
• Security Protocol to Contact Authorities in Case of Hacking
• Cancellation of the Project & Exit Strategy: 1. B2B: Hospitals, Electronic Medical Records Company
2. Pull the Plug & Email Records Back to Patients
$#!!?
Budgets: How much will be budgeted for each ac6on-‐ 3 yr. plan
BREAK-‐EVEN = 294,296 users
How to reach the top 25 in medical category
400 7mes per day (146,000 7mes a year)
Source: research2guidance.com
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